Medium-term Management Plan

Based on its group vision -Anchored by an open, fair and clear corporate culture and with leading-edge, proprietary technologies, Fujifilm is determined to remain a leading company by boldly taking up the challenge of developing new products and creating new value -the Fujifilm Group strives to be a going concern which keeps growing steadily, by promoting various actions catered to improving management environments.

In the fiscal year ended March 31, 2009, triggered by the worldwide financial crisis, the economic environment abruptly changed causing global demand contraction and appreciation of the yen. Being affected seriously by such changes, Fujifilm's entire business, which had achieved its highest sales and operating income in the previous fiscal year, experienced a drastic downturn.

The economy is expected to remain severely depressed for some time to come. However, the Fujifilm Group is determined to streamline and strengthen companywide functions for building a robust corporate constitution and reconstruct growth strategies in the business fields where the market is expected to further expand. Through such efforts, we strive to become a company which secures profits and constant growth even in this severe environment.

For more information on the Corporate Transformation Target for FY2010 and Thereafter, please refer to the following page:

• Investor Relations > Corporate Transformation Target for FY2010 and Thereafter

The Fujifilm Group, which formulated the VISION75 medium-term management plan in 2004 for a robust corporate constitution and constant growth, has taken various actions under the basic core principles of developing a new growth strategy, undertaking uncompromising reforms through our entire management structure, and reinforcing consolidated management.

To further advance our growth strategy, we decided to establish a trajectory for growth by positioning medical systems and life sciences, graphic systems, documents, optical devices, and highly functional materials as priority areas and aggressively undertaking M&A, capital investment and R&D investments in these fields.

For more information on VISION75, please refer to the following page:

• Investor Relations > Medium-term Management Plan