Medium-term Management Plan

During the fiscal year ending March 31, 2010, Fujifilm will mark the 75th anniversary of its founding. In 2004, to create a robust strong corporate structure and a solid foundation for sustained growth in the period leading up to that anniversary, Fujifilm drafted its VISION75 medium-term management plan.

However, changes in the Company's operating environment have been quicker and more dramatic than originally anticipated. To respond to these changes, Fujifilm drafted the VISION75 (2007) medium-term management plan for the period from April 2006 through March 2008 and quickly implemented decisive measures regarding various issues in line with the three fundamental strategies of “building new growth strategies,” “implementing comprehensive structural reforms at all management levels,” and “enhancing consolidated management.” So far, the plan has been smoothly implemented at a pace even faster than planned, and this has enabled Fujifilm to complete a solid framework for realizing corporate growth going forward.

Fujifilm is now building on this framework, by implementing the VISION75 (2008) medium-term management plan, which calls for striving to further the VISION75 (2007) strategies and ensuring that the Company can successfully realize its “Second Foundation”.