Medium-term Management Plan [VISION75 (2008)]

In April 2008, Fujifilm announced the VISION75 (2008) medium-term management plan, which is designed to further increase the rigor and pace of strategic initiatives during the fiscal year ending in March 2009 and attain a number of “milestone targets” in advance of the “Second Foundation”.

While the fundamental strategies of the VISION75 (2007) plan have been retained, the VISION75 (2008) plan aims to further accelerate the sustained momentum of previously implemented strategic measures and use that momentum to boost performance figures. Regarding business fields in which risks are increasing, the new plan calls for reevaluating and restructuring operations well before such moves become urgent.

The revised plan has further increased our confidence that we will overcome the challenges presented by rising raw materials prices, yen appreciation, and other factors as well as attain our performance targets during the fiscal year ending March 2010, which is the final year of the medium-term management plan.

Fujifilm's consolidated performance targets for the next two fiscal years are ¥2,850 billion in net sales and ¥160 billion in operating income for the fiscal year ending March 31, 2009, and ¥3,050 billion in net sales and ¥250 billion in operating income for the fiscal year ending March 31, 2010.