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Corporate Transformation Target for FY2010 and Thereafter

To be a Company That Secures Profits and Constant Growth in a Severe Environment

In the late fiscal year ended March 31, 2009, triggered by the worldwide financial crisis, the economic environment abruptly changed causing global demand contraction and appreciation of the yen. Being affected seriously by such changes, Fujifilm's entire business, which had achieved its highest sales and operating income in the previous fiscal year, experienced a drastic downturn.

The economy is expected to remain severely depressed for some time to come. However, in order to secure our constant growth even in such an environment, Fujifilm is determined to rapidly build a robust corporate constitution and reconstruct growth strategies in the business fields where the market is expected to further expand.

[figure] Establishing a basis of management to enable 10% operating income even with sales of 2.3 trillion yen

Streamlining and Strengthening Companywide Functions

From fiscal year ending March 31, 2010, Fujifilm will implement structural reforms without hesitation and conduct stringent cost and expense reduction throughout the company. Through these measures, Fujifilm aims to reduce fixed costs and increase turnover of assets on a large scale.

[figure] Implementation of intensive structural reforms from fiscal 2009 to create a robust corporate constitution.

Reconstruction of Growth Strategies in Priority Business Fields

Fujifilm continues to concentrate its management resources into the five priority business fields where great growth potential exists and strengths of its technologies and products can be displayed.

[Title] Concentration of resources into priority business fields for further growth
Business Fields Growth strategies
Medical Systems /Life Sciences

Accelerate the establishment of a new type of comprehensive healthcare business by leveraging fundamental technologies in such areas as diagnostic imaging, analysis, FTD(*1), synthesis, drug discovery and RI(*2).

  • *1 FTD:Formulation, Targeting, and Delivery
  • *2 RI:Radioisotope
Graphic Arts

Strengthen as a core business by employing our inkjet and xerography technologies and effectively coordinating such management resources as marketing channels and brand values in the digital printing market

Aim for the top global market share for CTP plates
Documents

Bolster operations in such growth areas as production services, solution business and global services

Strengthen our business base by continuously expanding color device sales and reinforcing applications to increase the volume of color printing
Optical Devices

Further expand the market share of camera phone lens units by launching ultra-compact, high-image-quality products

Expand such new fields as security camera lenses and automotive camera lenses
Highly Functional Materials

Boost sales of highly functional films in the FPD materials business

Create new businesses in highly value-added functional materials, including solar cell materials, by applying leading-edge core technologies

Focus on product development relating to environmental protection and energy fields

Expanding Sales and Market Share in NIEs

Fujifilm strengthens its sales activities centering on medical/graphic arts in strategic areas such as BRICs, Turkey, and the Middle East. In this effort, Fujifilm introduces high quality and low price products to expand our business in such areas, aiming to double our sales in BRICs in five years.

[figure] Wordl Map