Medium-Term Management Plan VISION80 (FY2013/3-FY2014/3)

From the fiscal year ended March 31, 2010, the FUJIFILM Group has implemented comprehensive structural reforms to build a robust corporate constitution that is able to steadily generate profit while sustaining growth even when facing harsh business environments.
The Group's corporate constitution has been improved by these structural reforms. However, the business environment is becoming increasingly more difficult due to such factors as concerns regarding the economic stagnation in the West, strong yen appreciation, and sharp surges in raw material prices. The medium-term management plan VISION80 was set to achieve top-line growth, despite the harsh business environments.

The Group will proceed with growth strategies in priority business fields that allow the Group to differentiate its products using proprietary technologies. Each field has significant scale and growth potential.

The Group injects management resources, such as personnel and funds, viewing emerging markets with expectations for growth, such as the BRICS, Turkey, and the Middle East, as top-priority areas. By aggressively setting up new overseas Group companies, the Group will clarify tasks and measures for each country, develop products that match local needs, and strengthen the production system to capture market share. In addition, the Group will increase the number of employees to be dispatched to emerging countries and enforce training and the utilization of global personnel.