Medium-term Management Plan

Based on its group vision -Anchored by an open, fair and clear corporate culture and with leading-edge, proprietary technologies, Fujifilm is determined to remain a leading company by boldly taking up the challenge of developing new products and creating new value -the Fujifilm Group strives to be a going concern which keeps growing steadily, by promoting various actions catered to improving management environments.

FUJIFILM Group, which shall commemorate Fujifilm's 80th year in fiscal year ending March 31, 2014, has established a medium-term management plan VISION80. Since the worldwide recession of late 2008, we have striven to build a robust corporate constitution through growth strategy restructuring, stringent cost reduction and profit improvement. Based on this constitution, we will advance our globalization to achieve new growth in the world market.

In order to promote growth strategies, we will endeavor to expand our market share by providing high quality, superior cost-performance products to accommodate market needs in our priority business fields such as healthcare, highly functional materials and document solutions. To further ensure our growth, we will also intensively allocate personnel and other management resources for emerging countries expected to grow.

For details regarding VISION80, refer to the following:

• Medium-Term Management Plan VISION80 (FY2013/3-FY2014/3)

For details regarding previous management plans, refer to the following:

• Management Plan