Top Commitment

Facing the earthquake disaster with a founder’s mentality

I offer my condolences to the victims, families, and to everyone who was afflicted by The Great East Japan Earthquake and I pray that the ongoing hardships of daily life can be minimized as soon as possible without any further burden.

The Fujifilm Group has provided donations, medical equipment, and medical supplies in addition to simultaneously offering timely support for our customers’ equipment, such as medical equipment, photo printers (minilabs), and copy machines. We are continuing to provide support activities utilizing the Fujifilm Group’s businesses through free rentals of multifunctional machines to recover photos and albums damaged by water and mud as well as information valuable to the lives of the victims in addition to providing the appropriate information related to radiation. We will continue to do everything we can to support those who have been afflicted by this disaster in the future.

This tragedy has left the scars and challenges that stem from one of the most catastrophic earthquakes ever recorded. However, the world has recognized the harmony and order of the Japanese people allowing even Japanese to see their underlying strength and autonomy. Even at the Fujifilm Group, our employees are voluntarily and proactively fulfilling their responsibility to society by striving to support our customers and be part of the reconstruction efforts in the afflicted areas under the insurmountable challenges of a nuclear power accident and fragmented transportation network. Our devoted commitment to our partners and companies as well as society and the nation during these trying times is realized by the philosophy at the origin of the Fujifilm Group, which has been perpetuated since our establishment.

Tackling new crisis outwardly, upwardly, and positively

Fujifilm has built a strong business structure by overcoming the reduction in demand for photography film due to the sudden increase in digital media since 2000 as well as the collapse of Lehman Brothers. This has been achieved through structural reorganization undertaken by the Fujifilm Group employees as a whole and the reformation of our business structure, reinforcing our divisional and departmental expertise, in addition to the philosophy perpetuated since our establishment. In what could be called the largest earthquake ever recorded, many challenges including the destruction of the myth related to the safety of nuclear power generation as well as electricity shortages and harmful rumors have extensively damaged the Japanese economy. The continued effect on economic activities in the future is unavoidable. Furthermore, the effect of unstable international affairs, such as the political uncertainty of the Middle East and North Africa, the financial crisis in North America, and the fluctuating exchange rates as well as cost of raw materials, cannot be predicted.

Once again, we find ourselves in the middle of troubled waters.

Even under these circumstances, we can directly confront any crisis we encounter in the future through the philosophy and strong business structure of the Fujifilm Group, and, more than anything else, our advanced and unique technological abilities that we have cultivated. We will continue to provide new value to society as the social responsibility of a leading company, which can also be called sustainable management.

Using the combined force of the Fujifilm Group in the future, our efforts will strive for an outwardly, upwardly, and positively focused consciousness to bolster an aggressive mentality and foster a bright and positive approach in Japan eliminating any stagnation with confidence.

Contributing to resolving social problems by meeting diversifying needs

The Fujifilm Group is expanding its businesses globally while striving to create new value by further diversifying existing businesses and focusing on management resources, such as research and development, as well as human resources in vital business regions that can lead our advanced and unique technology.

For example, we strive to develop generic medicines using our unique FTD technology(*) by expanding the region of medical treatment in addition to existing prevention and diagnosis aiming to be a general healthcare company. We also assist in improving the quality of diagnosis by providing digital imaging diagnostic systems to medical institutions and clinics in emerging countries, not just Japan. We are working to enhance informational infrastructures by supplying environmentally-friendly and small LED printers to developing countries, even in the office equipment field.

In this way, we are using all of our strength to contribute to solving social issues by meeting diversifying needs through a focus on detailed marketing that fits the circumstances of each country around the world from now and into the future.

* FTD technology: A technological concept unique to Fujifilm for the “formulation” of a good balance between necessary medical and cosmetic components, “targeting” the necessary areas, and offering "delivery" in the necessary form.

Continuing to develop innovations to enhance a sustainable society

Being satisfied with our current ways, concepts and technology will not allow us to continue to provide new value to clearly meet the expectations and needs of an ever changing society.

To accelerate new value creation, we need to spark innovation regardless of the current trends because it is the driving force for generating new value.

The Fujifilm Group will continue to act innovatively as it has up until now, create new value beneficial to society, and deliver that innovation to the world. In this way, an approach and corporate activities that are effective at any time and under any environment are vital for a corporate social responsibility (CSR) that contributes to enhancing a sustainable society.