Domestic and International Appraisals

Since its establishment as a holding company in 2006, FUJIFILM Holdings has continually engaged in structural reforms, business diversification, and the strengthening of organizational capabilities. These keywords are thoroughly reflected in the company's CSR activities. One can say that the Group's CSR activities are clearly characterized by CSR development based on management systems, confirmation of the social and environmental significance of business operations, and sharing of integrated visions and goals. Although some activities have not achieved sufficient results, I appreciate the fact that these factors are clearly shown.

In this report, these factors can be easily seen from comprehensive information and data found at the end of the report, articles on the healthcare business and healthcare IT, and features on the activities for creating a sense of organizational unity and on human resource development, interpersonnel communication, and personnel exchanges.

ISO 26000 (the international standard on an organization's social responsibility) states that it is an individual organization's responsibility to identify which issues are relevant and significant for the organization to address, through its own considerations and through dialogue with Stakeholders. As evident from the clause, identifying stakeholders and engaging with them will certainly become increasingly important. I can find the company's consideration of this observation in the columns called "VOICE" in this report.

Having said that, I hope for 2 things. First, I want the Fujifilm Group to continue and intensify its efforts to seriously examine both the positive and negative sides of the impacts of its business operations. There continue to be demands for risk assessment and reevaluation of the safety of chemical products. Also, as a growing comprehensive healthcare company, the Fujifilm Group will potentially face problems associated with side effects and medical ethics and the human rights issue of access to medicine. I hope that the company will further hone its antennae to identify various impacts of its business operations.

Second, I hope that the distance between the CSR activities and the individual employees' daily activities will be shortened. Vision-led or PDCA-dependent CSR activities carry the risk of becoming too theoretical. I hope that emphasis continues to be placed on activities in which individual employees can experience their connection with society and gratitude expressed by society. Good examples would be activities that take advantage of the Group's technology and knowledge, such as the photo restoration project, the testing for radioactivity contamination and data analysis, and the sharing of information on radioactivity, which are described in this report as activities that support recovery from the Great East Japan Earthquake.

Lastly, my attention was drawn to the explicit statement that, as described in the Top Commitment, the Fujifilm Group continues to actively contribute to the resolution of social issues facing various parts of the world. Despite the fact that more than 50% of the group's sales come from overseas, the content of this report centers on cases of domestic activities. I sincerely hope that in the near future the report will be filled with examples from all over the world, showing the Group's contribution to the realization of a sustainable society.