In the drive to avoid or minimize the negative impact on biodiversity, activities are being implemented on its conservation and sustainable use into the future.
Note: The article on this page is taken from Sustainability Report 2012.
Basic approach to biodiversity conservation
Since its foundation, the Fujifilm Group has been acutely aware that all of its business has benefited from nature while at the same time impacting on it, and so has engaged in a wide range of environmental protection activities for the conservation and protection of biodiversity, based upon its philosophy of “environmental consciousness and environmental protection are at the core of our corporate activities.” In June 2009, we clarified our guideline for cross-group efforts to biodiversity conservation and introduced the “Fujifilm Group Basic Concepts and Action Guidelines for the Biodiversity Conservation” (hereafter, “Guidelines for Biodiversity”). Activities both inside and outside the company are being advanced to preserve the ecosystem services that benefit mankind for the future.
Shimizu River clean-up activities by Fujinomiya Factory employees and local residents
Water resource conservation activities at manufacturing plants
Fujifilm has continued to engage in environmental protection activities in local communities founded on its philosophy since its establishment that “environmental consciousness and environmental protection are at the core of our corporate activities.” In order to safeguard the water resources that are vital to echo system protection, the company owns 70,000 tsubo of headwater forest near its main manufacturing plant in Minami-ashigara. The forest is being cared for under a maintenance plan, including felling, thinning, and underbrush clearing. Fujifilm Kyushu has also planted 13,000 broadleaf trees on 5.24 ha of land owned by Minamiaso Town in 2007, and engages in headwater forest maintenance.
Additionally, cleaning activities are being organized at Fujinomiya Factory through which the Shimizu River runs, and at Kanagawa Factory for the nearby Sakawa, Sanno, and Kuno rivers. These activities have continued in cooperation with local citizens for the protection of the area’s water resources. At Fujinomiya Factory, its guidebook for children published in 2010 is made with “Fujinokuni Forest Town Association” paper, produced from timber gathered after thinning. Its contribution to the effective use of forest resources and to forest maintenance was recognized with the “Shizuoka Future Forest Supporter Certificate,” presented by the Governor of Shizuoka Prefecture. This paper is used also for Fujinomiya Factory’s Sustainability Report 2011.
Activity on biodiversity conservation for the product design
In February 2010, Fujifilm adopted and enforced the “Rules for Design for Environment” conceived from the perspective of “biodiversity conservation,” which is remarked globally, and has reinforced activity on biodiversity for the product design.
The specific evaluation items regarding “biodiversity conservation” in product design are: (1) Prevention or minimization impact on the ecosystems to conserve the natural environment and biodiversity (Action in manufacturing); and (2) Risk management concerning the sustainable supply of biological resources from a long-term view (Action on biological resources procurement). Action on (1) has been practiced since Fujifilm has founded. Regarding (2), action in Design for Environment is on operation certainly, such as legal assessments on the cowhide for camera-case material for a digital camera launched in March 2011 by confirming that it was a byproduct of beef production, and on the paper procured in China by confirming where it came from, etc.
Participation in community movement for groundwater and landscape protection
Minamiaso is a village located in the southern part of the Mount Aso caldera in Kumamoto Prefecture, Kyushu. Specifically, it is in Nangodani Valley, sandwiched between the five Aso peaks and the outer rim and distinguishes itself for its expansive natural environment and rich water resources. However, a decline in farming in recent years has created a significant number of fallow fields, making it difficult to recharge the groundwater that is effective in restoring the functions of nature and preserve the rice farming landscape of the mountainous region.
For this reason, in 2010 Fujifilm Kyushu began participating in helping a group working chiefly in Minamiaso. In 2011, Fujifilm Kyushu employees and their families, along with representatives of administrative authorities, came to Minamiaso’s rice paddies located in the upper Shirakawa River and occupying approx. 3,760 sq. m. to plant rice. About 100 people gathered for the occasion, double the number who came the previous year. Nearly half of the participants had never planted rice before and were happy in receiving instructions from local farmers and last year’s participants.
In the future, Fujifilm Kyushu plans to be involved in landscape protection and water resource preservation through the groundwater recharging program at Minamiaso village.
Rice planting with Fujifilm Kyushu employees and their families
Training local environmental volunteer group leaders through nature-watching instructor workshops
In 2011, 35 of the All-Fuji Xerox empolyees take the first step as nature watch instructors.
A three-day nature-watch instructor workshop(*) cosponsored with the Nature Conservation Society of Japan was held at Fuji Xerox’s Tsukahara Training Center (Minami-ashigara City, Kanagawa Prefecture). The workshop has been held every year in cooperation with the society since 2001, attended by more than 300 employees in total. Participants gain a deeper understanding through observation of nature and learn how to protect it through lectures and outdoor training. Participating employees are expected to become environmental volunteer group leaders in the future through involvement in environmental protection in their respective communities.
The company believes that it should work on preservation of biodiversity, not only through its business activities but also from the standpoint of social contribution. One such approach is the active participation of individuals in environmental activities in local communities, and this workshop fulfills a major role in this effort.
* Nature-watch instructor workshops: Held since 1978 by the Nature Conservation Society of Japan (NACS-J), founded on the principle of “Protection of nature starting from observation.” The workshop has been held 460 times to date and the total number of participants now exceed 25,000.
Role in Education Sustainable Development (ESD) should be mentioned
Mr. Keisuke Takegahara
Environmental Initiative & Corporate Social Responsibility-Support Department,
Development Bank of Japan Inc. (DBJ)
Mr. Takegahara joined the Development Bank of Japan in 1989 and was appointed to his current post in May 2011. After serving as leading representative of the Frankfurt Office, he now serves as member of the Cabinet Office’s Study Group on Evaluation and Research on Future Environmental Cities, and is a member of the Central Environment Council’s Special Committee on Environment and Finance.
There is not a single business enterprise that does not benefit from the ecosystem. In this respect, attention to biodiversity is an environmental aspect that is equally important for all business organizations. At the same time, the impact of business activities on the ecosystem, including the supply chain, varies widely by the type and scale of operation. One problem for this issue lies in the need to separate general discussions from specific activities. The Fujifilm Group has made steady progress in both the general and the specific areas. Beginning with its biodiversity policy announced in June 2009, it implemented measures that focus on preventing disturbances by chemical substances and on the protection of water resources and their application to product design in February 2010. This report can be evaluated highly for its focus on involvement with local communities and on more specific details. In the future, I suggest also spotlighting “contribution to ESD,(*)” which is an area close to its principal businesses. The role fulfilled by “photography” in communicating activities in nature that we cannot experience personally holds great importance, and is comparable to real experience. This may well become a contribution to biodiversity in the broader sense.
* ESD: Education for Sustainable Development
Response to the third-party opinion
The assessment of the efforts that the Fujifilm Group is conducting diligently and steadily, such as policy development on the preservation of biodiversity, chemical substance control, water protection, and environment conscious design, helped us confirm the direction we are to take.
This year’s report focused chiefly on involvement with local communities. However, ESD contribution, such as support in youth education aimed at recognizing the importance of biodiversity through our principal business photography, has started in 2004. We plan to promote deeper understanding through such activities in the future.
(CSR Group, General Affairs Division, FUJIFILM Holdings)
Note: The article on this page is taken from Sustainability Report 2012.