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Biodiversity Conservation


Note: The article on this page is taken from Sustainability Report 2013.

Basic Approach

[Photo]FUJIFILM Kyusyu has been participating in the “Rice Paddy Assistance Team,” since fiscal 2010.

FUJIFILM Kyusyu has been participating in the “Rice Paddy Assistance Team,” since fiscal 2010.

The Fujifilm Group has engaged in a wide range of environmental protection activities for the conservation and protection of biodiversity, based upon its philosophy of “environmental consciousness and environmental protection are at the core of our corporate activities.” In June 2009, we clarified our guideline for cross-group efforts to biodiversity conservation and introduced the “Fujifilm Group Basic Concepts and Action Guidelines for the Biodiversity Conservation” (hereafter, “Guidelines for Biodiversity”). Activities both inside and outside the company are being advanced to preserve the ecosystem services that benefit mankind for the future.

Outline of Activities in Fiscal 2012

Since the Fujifilm Group uses many natural resources in its products and services, we consider biodiversity conservation to be an issue of importance on a global scale, alongside climate change. Since 2005, we have begun efforts to share perspectives and awareness on this issue and close the gaps between our and others’ level of awareness, by conducting stakeholder dialogue with experts and raising awareness among employees, etc. In 2009, we formulated the Group’s “Guidelines for Biodiversity” and launched more concrete measures. From 2010, Fujifilm began operation of measures for biodiversity conservation within its “Rule for Design for Environment (DfE).” At Fuji Xerox, since 2010, we have been conducting surveys on land use for the purpose of biodiversity conservation at production and product development sites in both Japan and overseas to spread these activities.

In fiscal 2012, aiming to take activities to the next level, we systemized the activities and set medium-term targets. We based our approach in systemizing these activities on the premise not only that we should secure resources sustainably with a minimum impact on biodiversity (as included in the “Guidelines for Biodiversity”), but also that the maintenance and recovery of biodiversity is also another aspect of corporate social responsibility. As a result, we organized our approach based on the four key elements of “factories” and “products,” as major elements which impact upon biodiversity for us as a manufacturer, and “social contribution” and “communication,” as our corporate social responsibility (see the right figure). From among all the activities conducted for each key element, we incorporated those which we should continue to be aware of as priority issues, we intend to promote measures for the conservation of biodiversity combining business with environmental protection through conducting activities.

As paper is vital material for Fuji Xerox’s business operations, we have been aiming for sustainable and responsible paper procurement. In fiscal 2004, Fuji Xerox established Environmental, Health and Safety requirements regarding paper procurement for companies that supply the paper which we use or sell. Amidst growing public interest in biodiversity conservation, Fuji Xerox expanded the scope of the regulations and started the operation in June 2012.

The previous regulations only included standards for the procured paper, but Fuji Xerox took a step further to add trading criteria in business activities of our suppliers from CSR perspective, which requires biodiversity conservation and the protection of the rights of the local residents. Fuji Xerox will stipulate such management to our suppliers to contribute to conservation of biodiversity and procure paper responsibly.

Focus on Activities

Activities to conserve the water source at each factory

Co-sponsoring training courses for Nature Conservation Educators

Since fiscal 2001, Fuji Xerox has been holding training courses jointly with the Nature Conservation Society of Japan, which have been attended by more than 300 employees in total.

Support to the Monitoring Site 1000

We have been providing high sensitivity negative film for sensor cameras used in surveying mammals since 2007.

Land-use surveys at manufacturing sites aiming at conserving biodiversity

Fuji Xerox has been conducting these land-use surveys since April 2010.

Rice Paddy Assistance Team

Regional collaboration activities to preserve groundwater in Minami-Aso village. FUJIFILM Kyusyu has been participating in these activities since fiscal 2010.

Support to projects by NPOs and NGOs involved in education on biodiversity conservation for the next generation

OPINION(Third-Party Opinion)

Our hope is that FUJIFILM Holdings switches to a new business model that promote and accelerate environmental and biodiversity conservation.

[Photo]Mr. Yasushi Hibi Representative Director, Conservation International Japan

Mr. Yasushi Hibi
Representative Director,
Conservation International Japan
Mr. Hibi has been Representative Director of the international NGO, Conservation International Japan since April 2003, after working at Nomura Research Institute and United Nations Development Program (UNDP). He is involved in efforts to construct partnerships, etc., between companies, governments and international institutions, aiming for the creation of a sustainable society through biodiversity conservation. He also acts as an environment management advisor for numerous leading companies within Japan.

Biodiversity is no longer simply just an issue about living creatures, but is now considered an important constituent element of the natural resources which support both society and the economy. We hope that the Fujifilm Group continues with the efforts for biodiversity conservation that you have been making in each field until now. But it is also our hope that in the future, not least for the sake of the long-term continuation of your business, you are able to switch to a new business model that promote and accelerate environmental and biodiversity conservation.” This is an essentially different approach to promoting CSR through your main business activities, since it means putting into practice your corporate philosophy of “remaining a leading company which creates new values” in the field of the environment, expanded to include biodiversity. Since its foundation, your company has been putting efforts into the conservation of water, as the most critical “ecosystem service.” But we hope that you will go on to conduct CSR activities as a leading company which has transformed its business model into something more like “the more our business activities grow, the more the water environment prospers.”

Response to the third-party opinion

The Fujifilm Group appreciates your warm evaluation of our efforts for biodiversity conservation, which we have promoted from various perspectives based on our basic approach that environmental consciousness and environmental protection are at the core of our corporate activities. We also thank you for your good advice concerning how we should address the issue of biodiversity as a company. We intend to make further efforts to advance through our pioneering original technologies based on our vision, including the perspective of the transformation of our business model into one appropriate for a leading company whose approach to CSR is that its main business activities themselves promote environmental conservation.

(CSR Group, General Affairs Division, FUJIFILM Holdings)

Note: The article on this page is taken from Sustainability Report 2013.

Related Information

A Code of Conduct has been established to instill environmental awareness in each and every employee.

Enhancing the quality of life and the sustainable development of society.

The entire Fujifilm Group is striving for environmental quality in products, services and corporate activities.

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