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Stakeholder Dialogues 2008

 

Stakeholder dialogues held so far in 2008 have focused on key issues (eco-printing, reducing the environmental burden of products, biodiversity and human diversity) and were organized into six sessions. The details of each dialogue session are introduced in this report.

Note: The article on this page is taken from Sustainability Report 2008.

Following through on Stakeholder Dialogues 2008

Expecting progress toward engagement

[Photo]Mr. Hideto Kawakita CEO, IIHOE (International Institute for Human, Organization, and the Earth)

Mr. Hideto Kawakita

CEO, IIHOE (International Institute for Human, Organization, and the Earth)

Reducing the environmental burden accompanying the growth of business, CSR procurement, the environmental burden of products, human diversity and biodiversity, all these themes discussed at Fujifilm Group's stakeholder dialogues—for which I have been involved in planning and implementation for four years—are important and challenging. I deeply appreciate Fujifilm's willingness to lead the way in providing opportunities to discuss these issues with people outside the company. I also appreciate the actions that have come out of these dialogues. However, the dialogues have not yet reached the point of becoming a way for every employee who is directly responsible for these issues at their own worksite to exercise initiative in talking with outsiders and actively learn. In order to advance from dialogue (conversation) to engagement (involving counterparts to gain from their strength), I expect employees to remember that they need to aggressively learn from diverse specialties, and this is especially important for difficult challenges.


After participating in stakeholder dialogues

[Photo]Ms. Mariko Kawaguchi Senior Analyst, Management Strategy Research Department, Daiwa Institute of Research Ltd.

Ms. Mariko Kawaguchi

Senior Analyst,
Management Strategy Research Department,
Daiwa Institute of Research Ltd.

I have participated in FUJIFILM Holdings' dialogues for three consecutive years, 2006 through 2008. I was most impressed by the company's stance to strategically utilize these dialogues as a means for encouraging CSR activities across the Group. Personnel from the worksites of both Fujifilm and Fuji Xerox have participated, particularly since 2007 and the transition to a holding company structure. The dialogues seem to be very successful as a group communications channel for exchanging business information and reinforcing a corporate culture. However, some variance in the level of progress was noticeable, depending on the specific area, between activities that were exhibiting progress intended by the secretariat, the organizer of the dialogues and those activities that were not showing much progress. For example, environmental activities seemed to have broadened in content and perspective with addition of outsider points of view. People are ultimately the prime movers in corporate activities. Actions focused on people exponentially accelerate the pace of CSR activities. In this sense, the management of human resources as a global company must be a focal point for raising the standard of actions in the future.


Comment from the Secretariat

A total of six stakeholder dialogues have been held in 2008 under the three themes of reducing environmental burdens, protecting biodiversity and promoting human diversity.
Compared with the “learn and study” approach of dialogues over the past four years, these dialogues adopted a verification style in which we objectively assessed what had actually been done in business operations. The secretariat felt that this represented stepping up to a higher level of dialogue. We now expect that outsiders will express higher expectations.
So we reaffirm our commitment to planning and conducting future dialogues.

Note: The article on this page is taken from Sustainability Report 2008.



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