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  • Stock Price

Communication with stakeholders

 

Corporate operations involve a variety of stakeholders. We believe the foundation of CSR (Corporate Social Responsibility) is that companies grasp their own challenges as well as those faced by society from a common perspective, and work to address these issues in harmony with stakeholders for mutual growth. This page introduces various initiatives related to communication with stakeholders.

Communication with stakeholders

Employees

Employees play a central role in the promotion of Fujifilm's CSR activities.

Methods for sustaining dialogue

  • Consulting centers of the Personnel Department and personnel interviews
  • Compliance and Sexual Harassment Helpline
  • Labor union and regular company meetings
  • Stakeholder Dialogue
  • Awareness surveys related to making work more satisfying

Suppliers

Our suppliers are important partners who assist us in continuing to offer products that reflect proper regard for safety and the natural environment.

Methods for sustaining dialogue

  • Procurement Division (For responding to inquiries)
  • FUJIFILM Business Expert (For responding to inquiries)
  • Ecology and Quality Management Division (For responding to inquiries)
  • Information meetings for suppliers (green procurement, management of chemical content)
  • Periodic discussion meetings with our suppliers
  • Operation of a materials procurement website

Community (Regional societies)

We believe that symbiosis with the community and the preservation of the natural environment are key elements of our CSR as a corporation, especially at those places of business for production operation. We, therefore, promote communication with the community.

Methods for sustaining dialogue

  • Consulting centers at each of our factories and offices (For responding to inquiries)
  • Meeting related to environmental policy
  • Factory visits
  • Volunteer activities in the local community
  • Lectures and information meetings for community members
  • Periodic discussions with local governments (municipal governments and mayors, leaders of local government organizations, and others)

Shareholders / Investors

We are constantly aware of the need to promote a proper understanding of the Company's value, and work to provide timely disclosure of investor relations (IR) information in Japan and overseas.

Methods for sustaining dialogue

  • IR Office (For responding to inquiries)
  • Information meetings for investors and visits with investors
  • Shareholder meetings
  • IR information section on the company website

Transaction partners

As we propose new creations worthy of merit, our transaction partners are vital, and we work with them and support them in the development of new products.

Methods for sustaining dialogue

  • Sales companies and marketing / sales divisions (For responding to inquiries)
  • Periodic discussions with our transaction partners
  • Participation in exhibitions, events, and academic meetings

NGOs, NPOs

We provide continuing support for NGOs and NPOs that engage in educational and enlightenment activities related to the natural environment.

Methods for sustaining dialogue

  • Corporate General Administration Division (For responding to inquiries)
  • CSR Division (For responding to inquiries)
  • Secretariat of the Public Trust Fujifilm Green Fund
  • Stakeholder Dialogue

Customers

Reflecting the opinions and requests of customers in our products, services, and corporate activities is one of the most important issues for a manufacturing company.

Methods for sustaining dialogue

  • Customers Communication Center (For responding to inquiries)
  • FUJIFILM SQUARE (Showroom)
  • Technical Support Centers
  • Service Centers
  • Usability evaluations, advice on production development, preparation of user reports, and other activities
  • CS survey, VOC, Photo contests, photo exhibitions, photography classes
  • Events, exhibitions and seminars

Future generations

We believe that one of our most vital social responsibilities is to conduct educational activities for future generations who will be responsible for the future. We, therefore, are placing special emphasis on educational support activities.

Methods for sustaining dialogue

  • Providing instructors to conduct school courses and participating in events held in schools
  • Sponsoring factory visits as part of extracurricular and other activities
  • Working with NGOs in environmental education activities

Industrial associations, government organizations and business partners

We are actively communicating and cooperating with industry groups to respond to laws and ordinances such as the RoHS Directive and REACH Regulation.We are actively communicating and cooperating with industry groups to respond to laws and ordinances such as the RoHS Directive and REACH Regulation.

Methods for sustaining dialogue

  • Participation in the creation of industry guidelines
  • Statement of public comments through industrial associations
  • Pink Ribbon Campaign,joint research with hospitals and universities, and establishment of sponsored lectures

Fujifilm Group and stakeholders

[Image]Fujifilm Group and stakeholders

Breakdown of labor environment and social benefit accounting

Stakeholder Goal Cost totals
Fiscal 2007 Fiscal 2008
Employees Health and safety 1,462 1,865
Personnel training 2,237 2,297
Protect diversity 180 148
Develop a workplace in which employees can work comfortably 2,012 2,304
Customers Ensure appropriate customer response and safety 652 570
Future generations Education for future generations 10 21
Communities (local society and government) Harmony with the local community 157 158
Promote culture and the arts in society (in Japan) 1,276 1,386
International community Consideration for the international community and international cultures 51 63
NGOs and NPOs Cooperation with NGOs and NPOs 10 10
Suppliers Consideration for products 33 50
Total 8,080 8,872

(¥ million)

Volunteer activities in on-the-job hours

  Fiscal 2007 Fiscal 2008
Hours spent on volunteer activities 3,814 hours 3,555 hours
Volunteer cost* 12 million 22 million

* Calculated based on the hours spent on volunteer activities, such as area clean-up, in on-the-job hours, the salary equivalent to that of those hours, and cost of the activities.

Related Information

Corporate Philosophy

Enhancing the quality of life of people worldwide—An introduction of our corporate philosophy.

Fujifilm Group Charter for Corporate Behavior

Five principles for conducting fair corporate activities.

Our Approach to CSR

Enhancing the quality of life and the sustainable development of society.


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