Communication with Stakeholders
Corporate operations involve a variety of stakeholders. We believe the foundation of CSR (Corporate Social Responsibility) is that companies grasp their own challenges as well as those faced by society from a common perspective, and work to address these issues in harmony with stakeholders for mutual growth. This page introduces various initiatives related to communication with stakeholders.
Fujifilm Group and stakeholders
![[Image]Fujifilm Group and stakeholders](pack/images/index_img_01.gif)
Communication with Stakeholders
Employees
Employees play a central role in the promotion of Fujifilm's CSR activities.
Methods for sustaining dialogue
- Consulting centers of the Personnel Department and personnel interviews
- Compliance and Sexual Harassment Helpline
- Labor union and regular company meetings
- Stakeholder Dialogue
- Awareness surveys related to making work more satisfying
Suppliers
Our suppliers are important partners who assist us in continuing to offer products that reflect proper regard for safety and the natural environment.
Methods for sustaining dialogue
- Procurement Division (For responding to inquiries)
- FUJIFILM Business Expert (For responding to inquiries)
- Ecology and Quality Management Division (For responding to inquiries)
- Information meetings for suppliers (green procurement, management of chemical content)
- Periodic discussion meetings with our suppliers
- Operation of a materials procurement website
Community (Regional societies)
We believe that symbiosis with the community and the preservation of the natural environment are key elements of our CSR as a corporation, especially at those places of business for production operation. We, therefore, promote communication with the community.
Methods for sustaining dialogue
- Consulting centers at each of our factories and offices (For responding to inquiries)
- Meeting related to environmental policy
- Factory visits
- Volunteer activities in the local community
- Lectures and information meetings for community members
- Periodic discussions with local governments (municipal governments and mayors, leaders of local government organizations, and others)
Shareholders / Investors
We are constantly aware of the need to promote a proper understanding of the Company's value, and work to provide timely disclosure of investor relations (IR) information in Japan and overseas.
Methods for sustaining dialogue
- IR Office (For responding to inquiries)
- Information meetings for investors and visits with investors
- Shareholder meetings
- IR information section on the company website
Transaction partners
As we propose new creations worthy of merit, our transaction partners are vital, and we work with them and support them in the development of new products.
Methods for sustaining dialogue
- Sales companies and marketing / sales divisions (For responding to inquiries)
- Periodic discussions with our transaction partners
- Participation in exhibitions, events, and academic meetings
NGOs, NPOs
We provide continuing support for NGOs and NPOs that engage in educational and enlightenment activities related to the natural environment.
Methods for sustaining dialogue
- Corporate General Administration Division (For responding to inquiries)
- CSR Division (For responding to inquiries)
- Secretariat of the Public Trust Fujifilm Green Fund
- Stakeholder Dialogue
Customers
Reflecting the opinions and requests of customers in our products, services, and corporate activities is one of the most important issues for a manufacturing company.
Methods for sustaining dialogue
- Customers Communication Center (For responding to inquiries)
- FUJIFILM SQUARE (Showroom)
- Technical Support Centers
- Service Centers
- Usability evaluations, advice on production development, preparation of user reports, and other activities
- CS survey, VOC, Photo contests, photo exhibitions, photography classes
- Events, exhibitions and seminars
Future generations
We believe that one of our most vital social responsibilities is to conduct educational activities for future generations who will be responsible for the future. We, therefore, are placing special emphasis on educational support activities.
Methods for sustaining dialogue
- Providing instructors to conduct school courses and participating in events held in schools
- Sponsoring factory visits as part of extracurricular and other activities
- Working with NGOs in environmental education activities
Industrial associations, government organizations and business partners
Methods for sustaining dialogue
- Participation in the creation of industry guidelines
- Statement of public comments through industrial associations
- Pink Ribbon Campaign,joint research with hospitals and universities, and establishment of sponsored lectures
Labor environment and social benefit accounting
Expenditures made for improving working conditions and for socially beneficial activities for different stakeholders are summarized here. Efforts are made to create a worker-friendly environment through expanding educational seminars, ensuring the safety of facilities and equipment, and supporting mental healthcare programs. The expenditures on promoting culture and the arts in society include expenses incurred by Fujifilm Square, which preserves and disseminates photographic culture, and running photo contests. Contributions to the international community include relief materials, such as clothes and tools for protection against the cold, which were provided when a major earthquake struck China's Qinghai Province in April 2010.
The survey for the last fiscal year lacks information on some Group companies because of the Great East Japan Earthquake that occurred in March 2011.
Period covered
Fiscal year 2010 (April 1, 2010 to March 31, 2011)
Range of information sources
The 69 domestic companies in the Fujifilm Group (FUJIFILM Holdings, FUJIFILM Corporation and 19 affiliates, Fuji Xerox and 46 affiliates, and Toyama Chemical)
Basic items
Objectives of labor environment and social benefit accounting
These accounts allow the Fujifilm Group to maintain its activities for improving employees' working environments and the amounts spent for social contributions, by preparing data on these activities from an economic perspective.
Accounting method
The expenditures (including investments) for the year have been summed to arrive at the figures shown. These figures do not include depreciation. Figures for personnel training and social contributions may overlap with figures in the Environmental Account.
Breakdown of labor environment and social benefit accounting
| Stakeholder | Goal | Total costs | |
|---|---|---|---|
| Fiscal 2009 | Fiscal 2010 | ||
| Employees | Health and safety | 1,540 | 1,197 |
| Personnel training | 1,112 | 2,449 | |
| Protecting diversity | 1,976 | 339 | |
| Creating comfortable workplaces | 1,569 | 1,381 | |
| Customers | Appropriate customer response and safety |
572 | 459 |
| Future generations | Education for future generations | 5 | 1 |
| Local communities and government | Harmony with local communities | 122 | 78 |
| Promoting culture and the arts in society (Japan) |
1,221 | 963 | |
| International community | Considerations for the international community and international cultures | 105 | 29 |
| NGOs, NPOs | Cooperating with NGOs, NPOs | 56 | 33 |
| Suppliers | Considerations for products | 51 | 67 |
| Total | 8,329 | 6,996 | |
(¥ million)
Volunteer activities during working hours
| Fiscal 2009(*1) | Fiscal 2010 | |
|---|---|---|
| Hours spent on volunteer activities | 2,236 hours | 1,372 hours |
| Volunteering costs(*1) | 5 million yen | 4 million yen |
*1 Calculated based on the hours spent on volunteer activities (e.g. area clean-ups) during working hours, the salary equivalent to those hours, and the cost of the activities


