CSR Activities in China: Specific efforts

The Fujifilm Group is also actively involved in the Pink Ribbon Campaign for raising awareness of the importance of breast cancer screening and provides technical support to improve the accuracy of mammography diagnosis in China. Every October, which is the internationally designated month for emphasizing the diagnosis and treatment of breast cancer, we conduct a Pink Ribbon Campaign in six major Chinese cities (Shanghai, Beijing, Shenyang, Hangzhou, Jinan and Tianjin). As a part of the campaign, FUJIFILM Hong Kong Limited sponsored a Breast Cancer Seminar organized by the Radiology Department, Hong Kong Polytechnic University (held in November 2007 with approximately 150 in attendance), and emphasized the importance of breast cancer screening.
In fiscal 2007, Fujifilm, FUJIFILM Medical and FUJIFILM Medical Systems (Shanghai) Co., Ltd. jointly launched a project to promote breast cancer screening and improve the accuracy of diagnosis in China. The project began with representatives of four Chinese academies related to breast cancer screening and the Fujifilm Group announcing the effort (April 2007, Jinan City, Shandong) and then moving the project into full swing. The Group subsequently cooperated in a Japan-China mammography workshop (May and July 2007 in Japan) jointly hosted by the four Chinese academies related to breast cancer screening and a Japanese NPO, the Central Committee on Quality Control of Mammographic Screening, targeting Chinese physicians and radiologists, followed by the first training session on mammographic photographing (December 2007 in China). The Group provided technical support for these events, including the loan of mammography equipment along with lectures and training related to diagnosis. The Group is also helping five facilities that serve as the central bases for mammography diagnosis in China to become model hospitals by lending Fujifilm FCR Mammography systems.

• Pink Ribbon Campaign

In order to give people in China a clear understanding of the Fujifilm Group's commitment to environmental and CSR activities in the midst of developing businesses across a wide range of fields, we invited nine members from six major Chinese media outlets (People's Daily Netcenter, Nanfang Media Group, China Business, Guangming Daily, Xinhua News Agency and China Business News) to visit Japan from November 28 to December 2, 2007. The invitation was jointly planned by FUJIFILM (China) Investment Co., Ltd. and FUJIFILM Holdings. In addition to a “talkfest” with the management of FUJIFILM Holdings, managers from Fujifilm and its affiliates explained the business of the Fujifilm Group and shared CSR case studies from Japan and China. Guests from the major Chinese media firms engaged in a lively Q&A session.

Places visited

• FUJIFILM Holdings Corporation Head Office
• FUJIFILM SQUARE (Tokyo Midtown) Showroom
• FUJIFILM Advanced Research Laboratories (Kaisei-town, Kanagawa Prefecture)
• FUJIFILM Kyushu (Kikuyo-town, Kumamoto Prefecture): Production sites for films used in flat-panel displays