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  • Stock Price

CSR Activities in China: Field Survey Report

 

Report on CSR activities at Chinese sites (Summary)

In March 2006, Fujifilm analyzed the status of CSR activities(*) in the 37 Group companies in Japan and overseas based on a CSR selfcheck sheet and identified CSR issues that should be addressed according to specific regional characteristics and business structures. In the two years since the Group shifted to a holding company structure in October 2006, the business structure of the Fujifilm Group has undergone a significant change due to the promotion of structural reforms and other efforts. Group companies in China have particularly experienced a dramatic expansion in organizational scale and number of personnel along with the greater economic development of China. Against this background, FUJIFILM Holdings conducted a survey in May 2008 to determine the progress of CSR efforts in major Group companies operating in China. Based on this survey, we report the CSR efforts of individual companies along with their corporate profiles and messages from their top executives.

  • * CSR activities in eight fields: governance and compliance; personnel, employment and nurturing the next generation; occupational health and safety and disaster prevention; risk management; resource procurement; response to customers; environmental preservation; and social contribution.

Analyzing status of CSR activities

[Image]Analyzing status of CSR activities

Step 1 Information gathering

The CSR self-check sheet was distributed and an outline of CSR activities determined based on the responses. The CSR Self Check—created based on the Supplier Self-Assessment Questionnaire (created by EICC), Supply-Chain CSR Deployment Guidebook (created by JEITA) and others—consists of six fields: environmental management, occupational health and safety, employment and human rights, procurement, personnel training and social contribution.

[Image]CSR self-check sheet

CSR self-check sheet

Step 2 Field survey

Based on the responses to the CSR Self Check, we conducted top-level interviews, interviewed personnel at the worksite, reviewed documents and visited sites (environment-related facilities, fuel / chemical substance management / storage facilities, work areas, and health and recreation facilities).

Step 3 Exploration of CSR promotion measures

We will consider CSR promotion measures based on Steps 1 and 2 in the latter half of fiscal 2008.

After completing the field survey

Toyohiko Hishida
Operations Manager
Akiko Gosho
Operations Manager
CSR Group, General Administration Division, FUJIFILM Holdings Corporation

Environmental management and occupational health and safety management are conducted at a level equivalent to that of factories in Japan. Therefore, no corrective actions are urgently required at this time. In response to the Labor Contract Law that went into effect in China in January 2008, all companies are working to revise company regulations and provide manager training to manage working hours and so on. The level of effort in regard to social contribution and supplier management vary depending on the company, while common challenges among these companies are personnel development and lowering the turnover rate. There are some cases, however, in which the turnover rate has been effectively reduced by enhancing training opportunities and utilizing volunteer activities to increase employees' sense of belonging. FUJIFILM Holdings will encourage application of these best practices. Furthermore, while gaining first hand understanding of their current CSR activities, FUJIFILM Holdings will support companies with operations in China to promote CSR initiatives through active communications both inside and outside the Group.

[Photo]Field survey in progress in May 2008

Field survey in progress in May 2008

[Photo]Field survey in progress in May 2008

Field survey in progress in May 2008

[Photo]Field survey in progress in May 2008

Field survey in progress in May 2008


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FUJIFILM (China) Investment Co., Ltd.

[Photo]Koji Yokota President (Corporate Vice President,FUJIFILM Holdings Corporation)

Koji Yokota
President
(Corporate Vice President, FUJIFILM Holdings Corporation)

[Photo]Vice President Xu Rui Fu promoting CSR

Vice President Xu Rui Fu promoting CSR

The trend toward emphasizing CSR has also been more apparent in China. Public concern over environmental issues is high and the scope of governmental efforts and regulations is expanding. On another front, the people of China are extremely conscious of social contributions right from the start. It may be no exaggeration to say that the general public constantly scrutinizes corporate social contribution as well as personal contributions. Sound and transparent corporate activities are basic principles of our company. We actively support education for the underprivileged, greening campaigns, and so forth on an ongoing basis beyond our social contributions through business operations. We are also encouraging social contribution by individual employees. We intend to implement and develop corporate activities based on CSR in China.


Corporate Information

[Photo]FUJIFILM (China) Investment Co., Ltd.

Established: April 2001
Capital: US$213.4 million
Location: Shanghai Head Office: No. 76 Pu jian Road, Pudong New Area
Other locations: Beijing, Guangzhou, Chengdu
Affiliated companies: 7
Business outline: Supervision of Fujifilm's business in China, investment, sales etc. The company serves as the Chinese regional headquarters of a multinational company as authorized by the government of Shanghai.


Comment from the field survey supervisor

The company emphasizes and is actively disclosing information and communicating with stakeholders. At the same time, it is promoting CSR activities of the Fujifilm Group in China by simultaneously conducting CSR training for seven companies under its umbrella and implementing social contribution events (including the greening of Mongolia and the Pink Ribbon Campaign). This year, the company is scheduled to implement compliance training for the Labor Contract Law and the Anti-Monopoly Law.

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FUJIFILM Imaging Systems (Suzhou) Co., Ltd.

[Photo]Hiroshi Tanaka President

Hiroshi Tanaka
President

We are working our way through many twists and turns with the conflict between the Japanese way (Fujifilm Way) and a variety of Chinese ways. I want to value the basic concept of contributing to society while appreciating each other's merits. The Chinese government is eager to introduce international standards leading to change in various locations. For example, the Labor Law was substantially amended. Accordingly, we also completed an overall revision of company contracts and rules. In doing this, I realized the importance of adhering to the basics of CSR, that is, social contribution, as one of the things we can depend on.


Corporate Information

[Photo]FUJIFILM Imaging Systems (Suzhou) Co., Ltd.

Established: October 1995
Capital: US$89.5 million
Location: Chang Jiang Road, New District, Suzhou
Business outline: Production and sales of optical equipment, digital equipment, etc.


Comment from the field survey supervisor

[Photo]

The strong will of company president Tanaka, who arrived at his post two years ago to create a technology company, significantly changed the assembly processes at this company. The president and related workers analyzed the process through repeated discussion and significantly reduced the number of man-hours and improved work efficiency. Furthermore, each man-hour is “visualized” so that anyone on the site can review man-hour performance. This makes it easy to grasp the impact individual work improvements may have on the entire process, leading to changes in worker awareness.
While reinforcing PDCA management to ensure compliance and risk management, which are priority issues for CSR management, the company is committed to training Chinese engineers and managers who will lead the site.

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FUJIFILM Printing Plate (Suzhou) Co., Ltd.

[Photo]Nakao Ooi President

Nakao Ooi
Former President

Our company is a new factory that started producing printing materials in Suzhou, China, in March 2007. Under the principles of vigor, accuracy, improvement and growth, we are aiming to have employees and the company grow together. Because we handle chemicals, solvents and heavy loads, we are doing everything possible to ensure the safety and health of our employees while taking action to maintain and improve the environment of the community. We focus our work every day to realize a user-oriented, best performance factory here in Suzhou, based on these CSR activities.


Corporate Information

[Photo]FUJIFILM Printing Plate (Suzhou) Co., Ltd.

Established: January 2005 (started production in March 2007)
Capital: US$39 million
Location: Longtan Road, Suzhou Industrial Park, Suzhou
Business outline: Production and sales of PS and CTP plates for offset printing


Comment from the field survey supervisor

[Photo]

Because hydrochloric acid is used in the production line for PS plates for offset printing, anticorrosion measures and the handling of drainage and exhaust significantly impact operating rates and the environment. Therefore, the Environmental Protection & Security Division and the Equipment Division are working together in checking, maintenance, repair and improvement of related facilities. They are striving to prevent equipment failure that leads to an interruption of operations and have achieved zero environmental accidents. One year has passed since the start of operations, and new issues are appearing, such as improving employee retention. The company is in the process of acquiring certification in international standards for environment, quality and occupational health and safety management. In terms of suppliers, the company plans to assess its supplies based on cost, quality, delivery time and service, which will later be expanded into CSR procurement.

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FUJINON TIANJIN OPTICAL CO., LTD.

[Photo]Kiyoshi Nishimaki Director, General Manager

Kiyoshi Nishimaki
Director, General Manager

Since the company was founded, the importance of its role as a main factory for the FUJINON head office has dramatically increased. Now, our top priority is to secure QCD (Quality, Cost, Delivery) that is superior to our competitors. In the future, we will pursue efforts to earn recognition by the local community through activities such as further improving the working environment of the company and actively involving the company and its employees in activities that can contribute to the community.


Corporate Information

[Photo]FUJINON TIANJIN OPTICAL CO., LTD.

Established: November 1994
Capital: US$17.25 million
Location: Dongting Lu Factory: 24 Dongting Road, Hexi District, Tianjin
Xiqing Factory: 2 Hongyuan Street, Xiqing Economic Development Area, Tianjin
Business outline: Processing / assembly of lens units for camera-equipped mobile phones, digital cameras and liquid crystal projectors


Comment from the field survey supervisor

[Photo]

[Photo]

Skill presentations

With the number of employees skyrocketing from 28 in 1995 when operations started to over 7,000, the company has expanded to run two factories at full capacity. The Director and General Manager of the company says that cultivating existing human resources is the greatest challenge for meeting severe cost / delivery time demands from customers. While thoroughly managing the individual operations of local staff, the company has worked to enhance their capabilities through such efforts as skill presentations. These activities bore fruit and the delegation of authority has advanced, allowing the resident Japanese staff to be reduced to three while lowering the turnover rate below the average of Tianjin. In fiscal 2008, the company plans to conduct company trips and recreational activities and improve lodging and the corporate cafeteria to further strengthen the overall benefit package.

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Fuji Xerox of Shenzhen Ltd.

[Photo]Masaaki Inagaki Chairman and President

Masaaki Inagaki
Former Chairman and President

In order to establish a champion manufacturing company that is trusted by customers worldwide, the company started its third structural reform and formulated a three-year plan in 2008. Inheriting the DNA of Fuji Xerox, the company is strengthening the management of CSR activities as a priority initiative to create a sound company that expands the three characteristics of “strong, kind, and interesting” in a well-balanced manner. In addition to expanding deployment of the existing CSR activities, we will put forward additional activities, including continued efforts for environmental improvement and initiatives that raise environmental awareness in cooperation with the State Environmental Protection Administration of China (SEPA) and Shenzhen Municipal Government, strengthening activities concerning occupational health in partnership with local NPOs, and further expanding the wave of CSR procurement that began last year.


Corporate Information

[Photo]Fuji Xerox of Shenzhen Ltd.

Established: June 1995 (started production in May 1996)
Capital: US$38 million
Address: Guanlan Dahe Village, Changqing Industrial Area, Bao An Shenzhen
Business outline: Development, production and sales of printers, copiers, multifunction devices, CRU and related parts


Comment from the field survey supervisor

[Photo]

The company has grown rapidly as a production base for Fuji Xerox with production volume increasing more than 10 times and the number of employees more than 4 times compared to fiscal 2000. As a result, the training of young workers (aged 16 to 20) has become a major issue. The company is working to motivate employees by implementing a wide range of measures, including introducing an employee support system (for example, continuing education, mental health hotline, resident industrial doctor), planning and implementing volunteer activities and amplifying benefits in addition to providing skills training. Furthermore, emphasizing communication, the company thoroughly “visualized” its top message, job descriptions and targets of individual departments, workflow and examples, and raised employee awareness. In regard to procurement, the company launched a CSR procurement initiative entitled, “Supplier Engagement,” and is completing the initial steps, starting from briefing sessions with business partners and communicating improvement requests based on self-assessments to the stage of onsite audits.

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Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd.

[Photo]Yuuji Otake Director and President

Yuuji Otake
Director and President

Our goal is to construct a “Zero Landfill System” in China so that we can contribute to the realization of a sustainable society as well as preserve the environment and guard against environmental risks in China. In order to exemplify the commitment to social responsibilities that a company should fulfill as a member of Chinese society, the entire company will work together, under the keywords of communication, teamwork and speed, to implement and promote the recycling of resources and function as a model for new recycling projects in China.


Corporate Information

[Photo]Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd.

Established: December 2006 (started operations in February 2008)
Capital: ¥ 609 million
Location: Wangjiang Road, Suzhou Industrial Park, Suzhou
Business outline: Recycling and reuse of used copy machines and supplies for printing, collected voluntarily from across China


Comment from the field survey supervisor

[Photo]

In January 2008, the Integrated Recycling System of Fuji Xerox also began operations in China following similar launches in Japan and Thailand. With the operation of this factory, a system was established to carry out the recycling and reuse of used products based on a unified standard across all regions in which Fuji Xerox operates. Because the success of this project depends on a stable collection of used products, the company is striving to raise awareness and cooperate with Fuji Xerox (China) Ltd., which sells products in China, as well as logistics companies, while improving the collection rate of used products from customers. On the other front, the site is building a system for acquiring certification of international standards (ISO 14001 / ISO 9000s) within fiscal 2008. In addition, the company is also working to improve its work environment by assessing its chemical substance management with the assistance of specialists invited from Japan.

Related Information

Corporate Philosophy

Enhancing the quality of life of people worldwide—An introduction of our corporate philosophy.

Fujifilm Group Charter for Corporate Behavior

Five principles for conducting fair corporate activities.

Fujifilm Group Green Policy

The entire Fujifilm Group is striving for environmental quality in products, services and corporate activities.


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