Promotion of Design for Environment

When designing new products and upgrading existing ones, the Fujifilm Group strives to reduce environmental burden by following its “Basic Rules for Design for Environment (DfE).” Environmental goals that take into consideration the product's total life cycle are set at the early stages of product development, from the perspectives of the 3R (reduce, reuse, and recycle) concept, chemical substances contained, resources used, energy consumption, safety, compliance and other factors. When development is completed the degree of achievement of those goals is examined. Products that do not meet standards of environmental quality are not commercialized. In line with the “LCA Operational Procedures,” we also conduct life cycle assessments of the environmental impact of our products, from the procurement, production, and distribution stages, through to the use, disposal, and recycling stages, and analyze their impact quantitatively and objectively.

In order to raise awareness of the importance of setting environmentaly quality objectives and clarify the effectiveness of environmental friendly activities, in 2010, we reexamined our evaluation items and revised the forms used during DfE. The revised content was proactively communicated to all employees by professionals from every department tasked to promote DfE. We will continue to use the revised forms to further reduce environmental impact in the future.

Early in February 2010, we incorporated items and commenced implementation of measures related to biodiversity conservation, an issue that is garnering attention worldwide, into the “Basic Rules for DfE,” thus ensuring consideration for the issue from the product design stage. The Fujifilm Group conducts activities on an ongoing basis to promote awareness and understanding of biodiversity conservation among all employees.