Activities in the Document Solutions Business: Specific efforts

As the core of our J-SOX compliance support service, we provide central management of paper and electronic documents and give advisory based on our own expertise. Although the management of documents to comply underwith J-SOX comes under the remit of the accounting department, the scope of documents to be managed can be expanded to build a comprehensive risk management system on a company-wide basis.

It is important for companies to have a central management system for all the information they have, which will enable them to identify the causes for emerging risks, to take recovery measures promptly, and to fulfill their accountability. It is certainly essential for them to be able to take appropriate responses in cases of emergency, and Fuji Xerox supports them in building the necessary systems through ERM solutions.

Due to the diversification of consumers’ habits, tastes, and lifestyles, it is becoming difficult to attract their attention by sending the equal information to all. Accordingly, there is a business shift from mass marketing (delivering the same information to a large and indefinite number of people) to one-to-one marketing. Under these circumstances, companies are urgently required to review their basic marketing approaches, regarding “how” they should send “what” information to “whom.”

To help companies meet this requirement, Fuji Xerox has launched the “direct 2 one” service, in which we fully support our clients in direct marketing from upstream to downstream, making the maximum use of our accumulated print-on-demand technologies.

In the “direct 2 one” service, we design an optimal communication scenario based on insight information on the client and propose an effective campaign plan. We have a team of marketing specialists, including experts in the upstream process, in order to provide clients with an unprecedented one-stop service on a continual basis.

As their best partner, Fuji Xerox proposes better marketing methods to clients, instead of just providing them with variable data printing services. For example, we help them understand their own customers; identify the underlying needs of those customers; and keep in continuous communication with each of them, thereby contributing to new business creation and their growth.