Responses to the climate change problem

Since 2008, Fujifilm has engaged in the ICE(*1) project. The project is for the employees of Fujifilm and its Group companies and their family members, and aims to reduce CO₂ emissions both in the workplace and at home. The project encourages their participation in the Million People's Candle Night in which each participant suggests a concrete way to reduce CO₂ emissions and raises awareness. We expect individual participants in the project to become interested in issues for protecting the global environment such as global warming and increase their environmental awareness by receiving information on environmental issues daily through the project activities.

In the workplace, the project promoted CO₂ emission reductions in a wider range of activities and raised environmental awareness by extending, in 2010, the coverage of the program for safe eco-driving to include not only company vehicles, but also the cars that employees use for commuting. For employees' homes, a campaign, the ICE Challenge, was held for employees and their family members for the 3-month period between July and September. The campaign encouraged employees and their family members to become strongly interested in the global environment and to make their individual lifestyles environmentally friendly. In 2010, the amount of CO₂ emissions reduced reached around 800 tons. In 2011, in response to the country's critical situation regarding the electricity supply, the activities focused on energy conservation efforts to curb households' total electricity consumption and peak electricity demand during the summer.

At Fujifilm, we believe that activities such as these carried out by each and every employee will contribute to building a sustainable society.

*1 ICE: Ideas for a Cool Earth