Social Contribution Activities

Clean water is essential to the production of various types of film and, ever since its establishment, Fujifilm has operated based on the belief that environmental consciousness and environmental protection are at the very core of corporate activities. As water and air are nonsubstitutable and limited resources, we continue actively to use water-saving equipment and take other water-saving actions at each operational site.

As one of these efforts, Fujifilm Kyushu has actively become involved in a tree-planting operation (Hikari no Mori) which has contributed to groundwater protection. In 2010, Fujifilm Kyushu started collaborating with local farmers in Minamiaso in activities to further protect groundwater. The amount of water seeping into the ground is increased by the farmers keeping water in their paddy fields throughout the year. This not only leads to groundwater recharge business but also leads to contribution in terms of preserving the landscape.

We will continue to promote various efforts to protect water, a resource which is essential to Fujifilm’s business operations, and to contribute to the local community.

Visually impaired students in elementary schools and junior high schools in Japan are provided with large-print textbooks produced by volunteer groups and other entities. Fuji Xerox collaborates with volunteer groups to make large-print textbooks steadily available to students.

This activity started with making color copying machine at some of our offices in Kanagawa Prefecture available free of charge in 1989. It was subsequently expanded to a company-wide activity as it is a social contribution activity that takes advantage of our main business and is feasible for many offices to run. In 2010, 40 sites of 21 companies (Fuji Xerox and domestic affiliates) participated in the activity. Outside Japan, a sales company in China has started supporting production of large-print textbooks in Beijing. We will continue to offer our support to building a more efficient environment, from production to distribution, with the goal of providing large-print textbooks to all visually impaired children and students.