Activities That Create a Sense of Unity

The Fujifilm Group has been operating an eco-driving program since 2008. In 2009, Fuji Xerox Osaka received the President's Award from the Environmental Restoration and Conservation Agency for its Eco-Driving Contest. The company developed by itself an environment in which its employees can enjoy eco-driving, as seen in a contest held within the company. As a result, the company succeeded in reducing, in 1 year, CO₂ emissions by around 180 tons, fuel costs by 20%, overall costs by approximately 11 million yen, and the number of accidents for which employees are responsible by a half. This example shows that eco-driving has positive effects on the environment, business management, and safety.

To promote such a high-quality program for eco-driving nationwide, in August 2010 the Fujifilm Group started a new program for safety and eco-driving, which covers approximately 11,000 cars owned by employees and used for their commute, and incorporates efforts to eradicate traffic accidents.

In addition, with cooperation from employees of Fuji Xerox Osaka and ASUA Corporation, the developer of ReCoo, seminars on eco-driving were held at various locations. The employees who participated in these seminars commented that they became more motivated to improve their driving techniques because such an improvement was clearly shown to reduce fuel costs and CO₂ emissions, and that they became conscious of eco-driving not only while they were working, but also when they went out with their family.

We will continue to set concrete targets, assess the effects, improve the vehicle management system, and create an environment in which employees can maintain and enhance their motivation.

In 2010, the Fujifilm Group held a life and nature photo contest as an awareness program about biodiversity conservation, in which all its employees and their family members could participate. A total of 1,093 photos were submitted and were judged by Mr.Shin Yoshino, a renowned nature photographer in Japan, and President Komori. The award ceremony was held in December 2010. All photographs were exhibited in the mini gallery and foyer of the Fujifilm Square at our headquarters in “Tokyo Midtown”, Roppongi, which offered an opportunity for the general public as well as employees to think about biodiversity.

The photograph is a medium that is appropriate for capturing the moment of living things changing from one state to another. The photo contest offered an opportunity for the photographers to observe nature and living things, which must be protected for the next generation, through direct contact with them, and to record precious moments experienced in nature and share them with others. It also provided a chance for visitors to understand the thoughts of the photographers when viewing their works. The purpose of the photo contest was to encourage employees and their families to think about biodiversity conservation through these opportunities and make their experience a starting point for further action.

Contest participants commented that the contest provided opportunities to talk about living things and nature with family members, and that sharing the beautiful landscapes captured in the photographs with many other people and the future generations would lead to protection of this wonderful nature.

The Fujifilm Group will continue to actively engage in environmental protection activities including activities for biodiversity conservation, contribute to the development of photographic culture, and share the attractive and wonderful world of photography.