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Steps for Promoting CSR Activities and Progress Evaluation

 

In fostering its CSR activities, the Fujifilm Group has been examining CSR-related tasks from both company and stakeholder perspectives, setting priorities, and implementing specific measures.

Preparing for the formulation of the next medium-term CSR plan

In fiscal 2009, we will make preparations for the formulation of the next medium-term CSR plan (for fiscal 2010 to 2012) by reviewing the materiality of each of our CSR activities based on the self-evaluation results for the past two years and stakeholders' needs, thereby further promoting and improving our CSR activities as a whole.

Steps for promoting CSR activities

We continue to follow the steps set out below. We are examining CSR tasks from both company and stakeholder perspectives, setting priority issues, and implementing specific measures to improve our CSR activities.

[Image]Steps for promoting CSR activities

Identifying materiality

The Fujifilm Group decides the materiality of its priority CSR issues based on the following two criteria: (1) influence on the Fujifilm Group, and (2) external evaluation of the Group's measures, and incorporates the decisions into its medium-term CSR plan. The figure on the right shows the materiality of the priority issues, including climate change, CSR-oriented procurement, and biodiversity.

[Image]Materiality of CSR issues

Materiality of CSR issues

Self Evaluation of the Medium-Term CSR Plan (for Fiscal 2007 to 2008)

The following table shows our self evaluation of the progress made over the past two years in the implementation of the medium-term CSR plan (for fiscal 2007 to 2008)

Medium-term CSR Plan

Self-evaluation rankings: Results achieved.Close to achieving results.Further effort needed.

Priority Area Key Issue Achievement in Fiscal 2007 and 2008 Self Evaluation
1. Storonger Governance (1) Dissemination of the Fujifilm Group's Approach to CSR throughout the group inside and outside Japan • Formulated the Approach to CSR in July 20, 2007.
• Constantly introduced the principles over the intranet, sustainability reports, official website, and materials for external lectures and in-house education		 Further effort needed.
(2) Enhancing PDCA management for compliance and risk management by integrating management systems (expansion of the IMS) FUJIFILM:
• Expanded the IMS to include four companies in 2007 and another four in 2008 (A total of 16 companies have obtained MS certification).
Fuji Xerox:
• Integration of QEO management systems completed for four sites in 2007		 Further effort needed.
(3) Enhancing internal control systems • Conducted onsite surveys on CSR activities at six major Group companies in China (May 10 to 18, 2008). Close to achieving results.
(4) Improved stakeholder dialogue and application of 3rd-party evaluation to group companies • Formulated a three-year stakeholder dialogue promotion plan (Sept 18, 2008).
• Dialogue meetings: Held four times in 2007 and six times in 2008.		 Further effort needed.
• Third-party evaluation of Group companies: five cases in fiscal 2007 and four in fiscal 2008 Further effort needed.
2. Compliance with Environmental Laws and Regulations (1) Compliance with REACH Regulation • Completed preliminary registration of chemical materials (for existing chemical substances)
• Conducted surveys targeting materials manufacturers and parts suppliers.
• Disclosed information at affiliates in Europe		 Further effort needed.
(2) Enhancement of an integrated system for chemical substance management • Now integrating the current MSDS database with the chemical substance management system. Close to achieving results.
3. Stronger Measures to Prevent Global Warming (1) Fostering CO2 emission reduction activities • Reduction of energy use and CO2 emissions per unit of production
⋅ Fiscal 2007: Reduced as planned
⋅ Fiscal 2008: Increased due to reduced production (Failing to achieve the target)		 Close to achieving results.
• Conducted awareness activities.
⋅ Implemented a range of campaigns including “ICE Project” and “Light-down.”		 Further effort needed.
4. Improved Information Disclosure (1) Improvement of Sustainability Report and active PR on CSR activities • Won awards for the sustainability report.
⋅ 2007: Prize for excellence from Toyo Keizai, Inc.
⋅ 2008: Three prizes (one each from the Ministry of Environment and NSC , Toyo Keizai, and the Industrial Advertising Association Japan)
• Disseminated CSR information within the company.
⋅ Posted CSR information on the intranet: 29 times (in 2007 and 2008).
• Used the sustainability report as a sales promotion tool.		 Further effort needed.
(2) Effective internal use and disclosure of qualitative and quantitative CSR information in business results (technologies, products, and services) • Tabulated data and information and improved their comparability by inserting a “Data and Information” section to the sustainability report (2007 and 2008) Further effort needed.
(3) Promotion of internal systems for rapidly collecting information on product liability, accidents and exporting issues • Revised the rules on PL in 2007, built a prompt reporting system by digitizing PL information, and established a new PL information communication system for nights and holidays.
• Expanded the scope of the PL database and raised awareness through PL education in 2008.		 Further effort needed.
5. Responses to New Trends (1) Strengthened efforts as a global corporation regarding diversity and work safety FUJIFILM:
• Implemented measures to diversify the role of female employees and their working styles (F-POWER training, increase in the ratio of female managers, and a childcare support system).
• Introduced measures for mental health and reviewed the entire occupational health and safety system (for early detection of mental problems, better responses, and assistance in a smooth return to work).
Fuji Xerox:
• Enhanced measures so that a range of human resources can work and display their abilities with high motivation (Revision of the childcare system in April 2008 and awareness raising among managers).
• Enhanced education on occupational accidents, health and safety, and health promotion.		 Further effort needed.
(2) Creation and implementation of a framework for CSR procurement (collaboration with the materials department) • Identified the procurement situation of the Group, including affiliates.
• Launched a committee comprising CSR-oriented procurement facilitators		 Further effort needed.
(3) Formulating basic policies on biodiversity conservation and social contribution activities • Established the Fujifilm Group Social Contribution Policy on April 2, 2008.
• Established the Fujifilm Group Guidelines for biodiversity on June 1, 2009.		 Further effort needed.

Strengthening Governance

Response to New Trends


Strengthened Information Disclosure

Compliance with Environmental Laws and Regulations


Stronger Measures to Prevent Global Warming


Related Information

Fujifilm Group Charter for Corporate Behavior

Five principles for conducting fair corporate activities.

Fujifilm Group Code of Conduct

Our rules with openness, fairness and clarity as the foundation.

Our Approach to CSR

Enhancing the quality of life and the sustainable development of society.


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