Response to New Trends: Biodiversity

Conserving biodiversity is a priority issue for the Fujifilm Group's medium-term CSR Plan. Fujifilm has designated it as a focus point for stakeholder dialogues since 2005 and has maintained ongoing discussions. As a result, we have reconfirmed the responsibility of the Fujifilm Group to seriously address the issue of conserving biodiversity since we draw upon so many natural resources in our products and services. To turn this belief into action, we will start from a self-recognition of the profound interconnections between biodiversity and our own business operations. We will then advance to do what we can, step by step, based on sincerely heeding the opinions of stakeholders and clearly grasping the needs of society.

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A questionnaire on biodiversity conservation was conducted to grasp recognition, involvement, influence, and cooperation with society. The questionnaire was sent to 25 business entities, including business units and affiliates of Fujifilm and Fuji Xerox, with 22 responding. Based on the responses, we found approximately half of these entities recognize the term, “biodiversity,” although 90% answered that they did not know about the ecosystems surrounding them. They understood the relationship between biodiversity and business activities, particularly at the point of purchasing raw materials. Actions taken thus far had mainly been in-house volunteer activities; there was no cooperation with NPOs or NGOs that directly addressed biodiversity. We intend to draw upon this data to develop future efforts.

The stakeholder dialogues for 2008 focused on conserving biodiversity and consisted of two parts, a Dialogue with the Future Generation and a Dialogue with Experts. The Dialogue with the Future Generation was a first for the Fujifilm Group. Since the issue of biodiversity conservation reaches across generations, cooperation between adults and future generations is vital. The goal of this dialogue was to seek clues and explore methods for effective inter-generational discussions to encourage a level of cooperation in which all generations stand on an equal footing. We will continue to hold these conversations with the future generation and experts.

• Stakeholder dialogue: Biodiversity

In order to raise awareness of the biodiversity problem among employees, Fujifilm and Fuji Xerox cooperated in publishing feature articles on biodiversity in their in-house magazines and on their intranets to help employees learn about the basics and deepen their understanding of present problems and challenges.

• What is Biodiversity? (FUJIFILM In-House Magazine November 2009)(PDF: 617KB)

We regard tackling the biodiversity problem as one of our basic responsibilities, which will in turn help us achieve social and corporate sustainability. On June 1, 2009, FUJIFILM Holdings established the Fujifilm Group Guidelines for Biodiversity to clarify the Group's policy on conserving biodiversity and support the implementation of specific measures.