Contributing to building a sustainable society through both management planning and CSR planning
Working to manage the brand through a corporate slogan, “Value from Innovation”
Booklet for promoting greater employee understanding
We globally reinforced our brand value in order to disseminate the true meaning of this slogan, and to enable each employee to realize “Value from Innovation.”
- Corporate advertisements in newspapers, magazines, and websites in and out of Japan
- Publication and distribution of related leaflets
- Questionnaire to employees
(Response from 11,300 individuals in Japan and overseas on brand image etc.)
- Commencement of the Innovation Idea Proposals Program that can be used by all employees across the world
Concept of VISION 2016, the Medium-Term Management Plan (FY2014–2016)
We established the Medium-Term Management Plan “VISION 2016” in November 2014. We plan to expand our market by providing products that fully meet customer needs, focusing on our business fields of healthcare, highly functional materials, and document solutions as the growth drivers. We also intend to improve our profitability in all businesses by enhancing productivity. Through this, we will enhance our business portfolio where stable growth in the medium to long term can be expected, with the aim of being a company that contributes to society through sustainable growth.
Medium-Term CSR Plan
FUJIFILM Sustainable Value Plan 2016
Sustainable Value Plan 2016 (SVP 2016), the Fujifilm Group’s medium-term CSR plan for FY2014 to FY2016, is the representation of our approach to corporate social responsibility, which states “Contribute to the sustainable development of society by putting our Corporate Philosophy into practice through business activities.” Through our technologies, products, and services in the four priority fields, we are working to resolve various social issues besides conscious on environmental and social impact within business processes.