Medium-term Management Plan [VISION75 (FY2005 - 2009)]

In the effort to create a robust corporate constitution and realize constant growth, Fujifilm formulated VISION75, the medium-term management plan in 2004.

In the following years, as the environment surrounding us changed more rapidly and drastically than expected, we reformulated the plan in 2006 and 2007 to cope with such changes. Under our three core principles such as growth strategies, structural reforms, and strengthening of consolidated management, we challenged and solved various management problems promptly and decisively. As a result of our effort, we achieved our highest ever sales and operating income in fiscal year ended March 31, 2008.

In fiscal year ended March 31, 2009, we took actions in aiming for realizing our Second Foundation. However, due to global demand contraction and dramatic appreciation of the yen in the latter part of the year, we could not achieve our goal.

In fiscal year ending March 31, 2010, we will strive for creation of a robust corporate constitution enabling us to grow steadily even in a severe environment. In order to achieve this goal, we address further streamlining and strengthening of the functions throughout the company and recreate our growth strategies.