Corporate Slogan VALUE FROM INNOVATION

Brand Statement
At Fujifilm, we are continuously innovating — creating new technologies,
products and services that inspire and excite people everywhere.
Our goal is to empower the potential and expand the horizons of tomorrow's businesses and lifestyles.

We take an open and flexible attitude to innovation, combining our own original technology with human resources, expertise and technology from around the world.
Through this powerful synergy, we rapidly and nimbly develop new solutions that address the true needs of our global customers.

Our Value

At Fujifilm, we are continuously innovating — creating new technologies, products and services that inspire and excite people everywhere.
Our goal is to empower the potential and expand the horizons of tomorrow's businesses and lifestyles.

CREATE WOW

We deliver a moving experience that surpasses expectations.
By imagining the excitement we can bring to our customers’ lives,
we tailor products and services that stimulate emotions.

EXPANDING TOMORROW’S POSSIBILITIES

We’ve imagined the ideal future and developed our products, services,
and CSR to empower our customers and expand possibilities.

Our Innovation

We take an open and flexible attitude to innovation, combining our own original technology with human resources,
expertise and technology from around the world.
Through this powerful synergy, we rapidly and nimbly develop new solutions that address the true needs of our global customers.

SURPASS NEEDS

We look beyond our customers’ needs and into their hearts. In today’s world where values and needs
change so rapidly, we demand more of ourselves to give our customers more than they would ever expect.

BE OPEN & COLLABORATE

Through powerful synergy, we transcend corporate structure,
cooperating across industries, borders, and companies to connect ideas and technology.

ACT WITH SPEED

We’re decisive, and we act swiftly. With an extensive range of operating areas,
we’re committed to delivering the right services and products to the right area at the right time.

THINK DIFFERENTLY & CHALLENGE

We consistently take new challenges, finding new ways to do things, and we do it without bias or trepidation.
Innovation means having our hand on the pulse of society and staying a step ahead of what’s happening.

Value from Innovation

By combining our own original technologies with expertise from around the world, Fujifilm will continuously create products and services that inspire and excite people everywhere.

Fujifilm Group