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Activities in the Electronic Imaging Business

 

Meeting Market Needs with a Wide Lineup of Products from Entry Models to High Value-Added Ones

Sales of digital cameras are greatly expanding in the emerging economies while demand for high value-added products is also increasing. We are selling entry models in the emerging economies and also making efforts to improve our brand power by providing unique and high value-added products.

Note: The article on this page is taken from Sustainability Report 2010.

Sales promotion in emerging economies such as the BRICs

[Photo]FinePix A170 selling more in emerging economies

FinePix A170 selling more in emerging economies

FUJIFILM is rapidly increasing the sales of its digital cameras by developing entry models and selling them widely in emerging economies such as the BRICs. We have achieved substantial cost reductions for these entry models by focusing on basic functions. Moreover, we are expanding the market by providing a variety of localized models.

In Brazil, we began knockdown production in partnership with a local manufacturer to establish a system to respond promptly to local market needs and changes. As a result, sales quantities in emerging economies including the BRICs increased by 1.5 times compared with the previous year.

[Photo]Digital camera marketing team of FUJIFILM do Brasil Ltda.

Digital camera marketing team of FUJIFILM do Brasil Ltda.

[figure]Sales quantities of digital cameras in emerging economies

Sales quantities of digital cameras in emerging economies

FUJIFILM FinePix REAL 3D System(*1) developed for capturing, viewing, and printing 3D images

FUJIFILM is committed to developing digital cameras that allow anyone to easily take pictures of subjects just as they appear, and has been providing a range of high value-added products to the market by the use of its proprietary technologies for lenses, CCDs, and image processing technologies.

The FinePix REAL 3D W1, which was released in August 2009, incorporates 3D technology and is the first innovative camera in the world with which you can capture and record 3D images. Using the FinePix REAL 3D V1 viewer,(*2) you can enjoy watching 3D still and animated images on a screen larger than the camera LCD without wearing special 3D glasses. We also began a FUJIFILM 3D printing service,(*3) which enables users to store the 3D images captured by the camera as photo prints.

While further improving our technologies and services for 3D images, we are also cooperating with other manufacturers that have 3D products. In April 2010, we released our HDP-L1 player, which enables users to watch 3D images captured with the FinePix REAL 3D W1 on a 3D TV.

FUJIFILM will continue to develop and research 3D technologies to provide society with products and services that will ultimately enable users to capture images of subjects as they actually appear.

  • *1 The FUJIFILM FinePix REAL 3D System is an integrated system composed of the FinePix REAL 3D W1 digital camera, FinePix REAL 3D V1 viewer, and the FUJIFILM 3D print service.
  • *2 A 3D viewer is a digital photo frame product that enables users to enjoy 3D still and animated images with the naked eye.
  • *3 The 3D print service is available at Fuji Color stores and through the following website(in Japanese only)

[Photo]The FinePix REAL 3D W1 digital camera, the FinePix REAL 3D V1 viewer, and a sample photo printed by the FUJIFILM 3D print service

The FinePix REAL 3D W1 digital camera, the FinePix REAL 3D V1 viewer, and a sample photo printed by the FUJIFILM 3D print service

Note: The article on this page is taken from Sustainability Report 2010.



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