This website uses cookies. By using the site you are agreeing to our Privacy Policy.

Top of the page.
Skip the menu to main contents.
Move to main menu.
Skip to main contents.


Main menu starts here.
Skip the main menu to current location in your website.

Current location in your website.
Skip to main contents.



Products and Services which Reflect Our Customers' Views: Outline of Activities in FY2016 “Manufacturing That Responds to the Needs of a Wide Range of Customers”

 

Note: The article on this page is taken from Sustainability Report 2017.

Manufacturing That Responds to the Needs of a Wide Range of Customers

At Fujifilm, we are incorporating real users' opinions into our product and finding issues through a usability assessment conducted by our Design Center, so that we can provide products with better usability. In addition to our conventional product improvement methods, we have recently employed “ethnographic (*) analysis” as a means to implement the functions and designs that users are really seeking. In this new mode of research, designers observe users' activities in their working environment to identify unseen needs and issues that can lead to new product ideas and designs. This method is particularly effective for B-to-B products that cannot be tested by our employees, and is also utilized in usability assessments for our medical and printing equipment. In the printing area, we are collaborating with FUJIFILM Global Graphic Systems Co., Ltd., one of our Group companies, to utilize the ethnographic approach in a wider area, including making suggestions to customers, and we have assessed and confirmed the effectiveness of these suggestions.

At Fuji Xerox, we have been applying the principles of human-centered design to our product development process since our foundation. For this purpose, we work on understanding people's essential needs and functions based around their characteristics and activities, and we reflect this understanding in an optimal design. To achieve this human-centered design, we have to discover the way that users act in using our products and the reasons behind those actions to uncover potential needs and challenges. From this perspective, we have incorporated an ethnographic approach into our design process, in which we are designing products that support customers' ideas and opinions through actually observing them using products and interviewing them. These efforts have resulted in a new series of A4 color printers/multifunction devices, including the DocuPrint CP210 dw, which received the Good Design Award 2016. To create these devices, our designers undertook an onsite survey in a small office and studied how multiple users share use of a single device. They noticed that users tended to use the basic functions again and again. The awareness we gained here was that “the device must not impede the user's workflow.” We then put this idea into designs that would create “devices that can be used intuitively” and embody “the more you use them, the easier they are to use.” The award was in recognition of the refinements made to our designs.

Utilizing a variety of methods, the Fujifilm Group will continue to develop products that help resolve the basic issues that our customers experience.

* Ethnographic: Relating to ethnography. Ethnography was developed as a qualitative research method used in the fields of cultural anthropology and sociology to understand how people actually live or work. Today, this method is applied to the areas of marketing and design research, where it is used to gain a deeper understanding of users and their behavior, and thus extract latent user needs.

[Photo]This compact mobile digital radiography system with excellent operability in a limited space was developed from direct observations made in emergency rooms. The panel to be inserted between the patient and the bed has a curved profile for easy insertion.

This compact mobile digital radiography system with excellent operability in a limited space was developed from direct observations made in emergency rooms. The panel to be inserted between the patient and the bed has a curved profile for easy insertion.

[Photo]All the operations are integrated into the touch sensor display while reducing hardware buttons of multifunction devices that can appear confusing. Pictograms help users to quickly recognize different groups of operations without the awareness of operation, and theme colors also help to distinguish those operation groups, such as copying and faxing.

All the operations are integrated into the touch sensor display while reducing hardware buttons of multifunction devices that can appear confusing. Pictograms help users to quickly recognize different groups of operations without the awareness of operation, and theme colors also help to distinguish those operation groups, such as copying and faxing.

Note: The article on this page is taken from Sustainability Report 2017.

Related Information

The Fujifilm Group examines CSR issues from both corporate and stakeholders' viewpoints and moves forward with its CSR activities by setting priority CSR targets and implementing specific measures.

Enhancing the quality of life and the sustainable development of society.



Footer starts here.

Pages ends here.
Move to top of the page.