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Products and Services which Reflect Our Customers' Views: Topics “Aiming at Innovative Creation through Collaboration with Outside Partners”

 

Note: The article on this page is taken from Sustainability Report 2017.

< Topics > Aiming at Innovative Creation through Collaboration with Outside Partners

Ideas that go beyond conventional frameworks and new value created through technological integration are essential in solving the various problems that our society encounters, such as global environmental issues and the aging society. Against this backdrop, “Open Innovation” activities are spreading across the world to create new value through collaboration between various organizations beyond the borderlines of industry, academia, and government and to contribute to building a sustainable society.

Ahead of many others, the Fujifilm Group realized the importance of having a “Future Center,” a place where different parties can talk from a creative and future-oriented viewpoint, in Japan. The Fuji Xerox Customer Co-Creation Laboratory and the FUJIFILM Open Innovation Hub are both facilities that seek to co-create new value with outside partners. Through face-toface communication and open dialogue with different industries, we create opportunities to gain both unexpected ideas and new business partners. Unlike conventional showrooms, these two facilities are characterized by their goal, which is to create innovative solutions that address essential issues with our customers. We are promoting these centers as network hubs to help resolve social issues and as places where innovative creation originates.

Open Innovation Hub

[Photo]Open Innovation Hub

Established: January 2014 / Location: Within the FUJIFILM Tokyo Midtown Office (Minato-ku, Tokyo)

This is a facility to create new value through presenting materials, products, and services produced from the wide ranging core and platform technologies possessed by the Fujifilm Group and linking them with the potential needs of industries and corporations that have never interacted before. After their establishment in Japan, equivalent facilities were built in the U.S. and in Europe, and more than 9,000 visitors from 1,800 companies had visited these three facilities by August 2017.

Customer Co-Creation Laboratory

[Photo]Customer Co-Creation Laboratory

Established: May 2010 / Location: Within Fuji Xerox R&D Square (Yokohama, Kanagawa)

This facility seeks to create new value by collaborating closely with customers. Based on practical case studies of business solutions that were achieved within Fuji Xerox itself, we identify the real issues that customers face, and then assess the applicability of the solution, effects of the solution, and marketability. We also tackle the resolution toward social issues with local citizens. Since its opening, by June 2017 we had more than 10,000 visitors from 2,500 companies.

Note: The article on this page is taken from Sustainability Report 2017.

Related Information

The Fujifilm Group examines CSR issues from both corporate and stakeholders' viewpoints and moves forward with its CSR activities by setting priority CSR targets and implementing specific measures.

Enhancing the quality of life and the sustainable development of society.



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