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CSR Activities in the United States (Sustainability Report 2009)

 

In the United States, the Fujifilm Group is conducting social contribution activities to help solve health problems including cancer, and social problems such as domestic violence and poverty. The Group is conducting these activities also in other areas including Africa and Brazil as an extension of their activities in the United States.

Note: The article on this page is taken from Sustainability Report 2009.

Enhancing quality of life for esophageal cancer patients in Kenya

FUJINON, Inc.


[Photo]Enhancing quality of life for esophageal cancer patients in Kenya

FUJINON, Inc. provides endoscopy solutions to minimize burdens imposed on patients and contribute to the improvement of the quality of their lives. FUJINON’s endoscopes are suitable not only for the diagnosis of stomach disorders but also for the diagnosis of disorders in narrow organs such as the esophagus. (In particular, with transnasal endocsopy, which uses a slim endoscope, it is possible to observe the affected area from various directions.)

Recently, the annual death rate of esophageal cancer patients has exceeded 400,000 worldwide, with 80% of those deaths occurring in developing countries. Under these circumstances, FUJINON, Inc. donated endoscopic equipment to Tenwek Hospital in rural, western Kenya, including video processors, monitors, colonoscopes, gastroscopes, printers, and consumable items. The donation was made in support of the efforts made by Dr. Russell White, Clinical Associate Professor of Surgery at Brown University School of Medicine and by the Chief of Surgery at the 300-bed mission hospital located in Bomet, Kenya.

Tenwek Hospital is the only hospital in western Kenya where esophageal cancer patients can receive the diagnosis and treatment and this hospital performs over 1,500 procedures annually. According to Dr. White, however, their medical equipment, including the endoscopy equipment, is becoming older but it is difficult to introduce new equipment while minimizing the financial burdens on patients in the present management situation. Then, FUJINON, Inc. donated endoscopic equipment. To Tenwek Hospital.

Providing digital cameras to organizations selected by company employees

FUJIFILM Holdings America Corporation


[Photo]Providing digital cameras to organizations selected by company employees

In 2008, over 60 company employees from seven Fujifilm Group companies in the United States selected their favorite community organizations, including food banks, hospitals, and social service agencies. The employees presented a Fujifilm consumer digital camera to each of the selected organizations to help them further their mission and enhance the quality of life in their communities.

Giving support to the victims of domestic violence

FUJIFILM Holdings America Corporation


[Photo]Giving support to the victims of domestic violence

FUJIFILM Holdings America Corporation received 2009 Corporate Vision Award from Sanctuary for Families, the largest nonprofit organization in New York State dedicated exclusively to serving domestic violence victims and their children. Over the course of many months, Ms. Stoyer photographed the struggles of several Sanctuary clients as they took the “long journey” away from domestic violence and toward a safe and independent life. The photographer also taught these women how to take pictures as a way to rediscover, through photography, the self-esteem, strength, and joy that had been taken away from them through years of abuse.

FUJIFILM Holdings America Corporation, highly valuing the purpose of this project, offered financial assistance to it, as well as professional photo films, ink jet photo paper, and FinePix S8100 digital cameras.

Donating to the “Plant a Billion Trees” Project

FUJIFILM Hunt Chemicals U.S.A., Inc.


[Photo]Donating to the “Plant a Billion Trees” Project

FUJIFILM Hunt Chemicals U.S.A., Inc. in Allendale, New Jersey promoted the recycling of office paper, and based on the weight of paper recycled, donated money to the Plant a Billion Trees Project run by The Nature Conservancy. The Nature Conservancy is a leading environmental conservation organization working around the world to protect ecologically important land and waters for nature and people. A total of about 3,000 kilograms of office paper was collected for recycling and 682 trees planted in the Atlantic Forest in Brazil.

Selling digital camera sets to raise breast cancer awareness

FUJIFILM Medical Systems U.S.A., Inc. FUJIFILM U.S.A., Inc.


[Photo]Selling digital camera sets to raise breast cancer awareness

FUJIFILM U.S.A. Inc.’s Electronic Imaging Division teamed up with FUJIFILM Medical Systems U.S.A., Inc. to sell a limited number of digital camera sets with the aim of raising breast cancer awareness as part of the Mammograms for a Million Moms campaign promoted by FUJIFILM Medical Systems U.S.A. One set is composed of a Fujifilm FinePix Pink Z20 digital camera, a camera case, an xD memory card, a keychain, and a brochure giving important information about mammograms.

Donating to the V Foundation Fund

FUJIFILM Recording Media U.S.A., Inc.


[Photo]Donating to the V Foundation Fund

The V Foundation is a charitable cancer research organization founded in 1993 by ESPN (a broadcasting station specializing in sports) and the late Jim Valvano, the legendary North Carolina State basketball coach and ESPN commentator. At the Foundation’s event called “Show Your Spirit,” FUJIFILM Recording Media U.S.A. and its company employees donated money and showed their support for cancer research by wearing their favorite team uniforms.

Contributing to the Kibera Slum Photo Project in Nairobi, Kenya

FUJIFILM U.S.A., Inc.


[Photo]Contributing to the Kibera Slum Photo Project in Nairobi, Kenya

FUJIFILM U.S.A., Inc. donated Fujifilm QuickSnap cameras to the largest slum in Africa, with a population of over one million people, half of whom are children. In the slum, volunteers working at welfare facilities are trying to rescue orphans and at-risk children (a total of 300 children aged from three to 15), by feeding them and teaching them. As part of these activities, a photo workshop was held for 30 of the older children by a professional photographer, who taught them how to take photos using QuickSnap. This event pleased the children a lot.

Offering free-of-charge printing service to KVC Behavioral Health Care, Inc.

FUJIFILM Sericol U.S.A., Inc.


[Photo]Offering free-of-charge printing service to KVC Behavioral Health Care, Inc.

KVC Behavioral Heath Care, Inc. (KVC) is a private, not-for-profit organization providing medical and behavioral healthcare, social services, and education to children and families. FUJIFILM Sericol U.S.A., Inc. meets a portion of KVC’s printing needs with the digital printing equipment in its Inkjet Solution Center by printing for KVC during customer demonstrations of the equipment.

Participating in Lowell General Hospital’s Team Walk for Cancer Care

FUJIFILM Recording Media U.S.A., Inc.


[Photo]Participating in Lowell General Hospital’s Team Walk for Cancer Care

Team Walk for Cancer Care is a celebration of life, spirit, and hope. The uniqueness of Team Walk is that all the money raised through this program is used for the patients and their families living in Massachusetts, where FUJIFILM Recording Media U.S.A., Inc., is located. The incredible spirit of Team Walk brought purpose to each step participants took and also hope to patients. Employees of the company also participated in the walk and raised donations both as a company and as individuals.

Participating in Dartmouth Medical School’s The Prouty Race

FUJIFILM Dimatix, Inc.


[Photo]Participating in Dartmouth Medical School’s The Prouty Race

Company employees of FUJIFILM Dimatix, Inc. participated in The Prouty Race to help raise money for cancer research. In 2008, more than 4,000 people participated in the bicycle and walk race and about two million dollars were raised. The Prouty Race began in 1982 when four nurses rode 100 miles through the White Mountains of New Hampshire to honor Audrey Prouty, one of their patients who bravely fought against cancer. Since then, the event has raised more than eight million dollars for cancer research, education, and clinical trails.

Note: The article on this page is taken from Sustainability Report 2009.



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