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CSR Activities in China (Sustainability Report 2008)


The 31 Chinese subsidiaries of the Fujifilm Group are building their businesses while promoting environmental activities and contributing to society.

Fujifilm Group operations in China

The Fujifilm Group has identified China as one of its key markets. In the 1980s, Fujifilm and Fuji Xerox opened offices in Beijing and Shanghai, respectively, and have since been building up their business in China. The Fujifilm Group so far has invested more than US$900 million for business development in China. Today, our total sales in China(*) have reached approximately ¥ 450 billion and our 31 affiliates have created more than 20,000 jobs.
In the course of conducting business in China, it is only natural for the Fujifilm Group to demonstrate as deep a commitment to its corporate social responsibilities as it does in Japan. We are actively working on protecting the environment (for example, energy and resource conservation in local manufacturing factories, compliance with regulations governing the chemical content of products and establishing recycling systems), and contributing to society (including the Pink Ribbon Campaign and a voluntary tree planting program) in addition to actively pursuing personnel development, providing training, improving the working environment and ensuring worksite safety and health.
Furthermore, FUJIFILM Holdings started publishing its Sustainability Report in Chinese in fiscal 2006 to also disclose information on CSR activities of the Fujifilm Group in China.

  • * Consolidated net sales by region (fiscal 2007)

Examples of Fujifilm Group products and components assembled or produced at Chinese bases

Digital cameras

[Photo]FinePix S100FS

FinePix S100FS

[Photo]FinePix F100fd

FinePix F100fd

Copy machines / printers

[Photo]Copy machines / printers

Copy machines / printers

Lenses / optics

[Photo]Lens / optical units for digital cameras

Lens / optical units for digital cameras

[Photo]Lens / optical units for mobile phones

Lens / optical units for mobile phones

[Photo]Fujinon zoom lens for day and night surveillance cameras

Fujinon zoom lens for day and night surveillance cameras

PS plates

[Image]PS plates

PS plates

Chinese bases of Fujifilm Group

[Image]Chinese bases of Fujifilm Group

Recognition by Chinese government and other entities (Fiscal 2007)

Company Description Points of recognition
FUJIFILM Imaging Systems (Suzhou) Co., Ltd. Industrial enterprise with high level of information disclosure
(from Suzhou Environmental Protection Bureau)
  • Recycling of resins and metal contained in electronic components
  • 3R (Reduce, Reuse and Recycle) implementation
  • Planting trees on factory-owned land and the Suzhou Industrial Park
  • Enhanced environmental protection system
  • Environmentally friendly manufacturing processes
FUJIFILM STARLIGHT CO., LTD. Gentle company that saves energy and resources
(from the PRC Government)
  • Environmentally friendly manufacturing processes
  • Developing more green space than standards require
FUJIFILM (China) Investment Co., Ltd. “Top 50 Outstanding Foreign Direct Investment Companies in Implementing CSR” selected from foreign-invested enterprises across China as of November 2007
(China Association of Enterprises with Foreign Investment (CAEFI))
  • Sincere management committed to complying with regulations
  • Protection of the environment
  • Intellectual property rights
  • Respecting the rights of workers
  • Ongoing support for social contribution activities
Fuji Xerox of Shenzhen Ltd. National Environment Friendly Corporation
(State Environmental Protection Administration of China (SEPA))
22 items in three areas: the environment, management and products, including:
  • Acquisition of environmental management system (ISO 14001EMS)
  • Reduced emissions of pollutants
  • Top level waste recycling rate among domestic industries
  • Hygienic working environment at the production division
  • Elimination of prohibited substances in products and production process
  • Greening rate over 35%

Visitors from six major Chinese media organizations tour our head office and factories

[Photo]President & CEO Komori talking with guests from the Chinese media visiting Japan

President & CEO Komori talking with guests from the Chinese media visiting Japan

[Photo]presentation at the FUJIFILM Advanced Research Laboratories

Presentation at the FUJIFILM Advanced Research Laboratories

In order to give people in China a clear understanding of the Fujifilm Group's commitment to environmental and CSR activities in the midst of developing businesses across a wide range of fields, we invited nine members from six major Chinese media outlets (People's Daily Netcenter, Nanfang Media Group, China Business, Guangming Daily, Xinhua News Agency and China Business News) to visit Japan from November 28 to December 2, 2007. The invitation was jointly planned by FUJIFILM (China) Investment Co., Ltd. and FUJIFILM Holdings. In addition to a “talkfest” with the management of FUJIFILM Holdings, managers from Fujifilm and its affiliates explained the business of the Fujifilm Group and shared CSR case studies from Japan and China. Guests from the major Chinese media firms engaged in a lively Q&A session.

Places visited

  • FUJIFILM Holdings Corporation Head Office
  • FUJIFILM SQUARE (Tokyo Midtown) Showroom
  • FUJIFILM Advanced Research Laboratories (Kaisei-town, Kanagawa Prefecture)
  • FUJIFILM Kyushu (Kikuyo-town, Kumamoto Prefecture): Production sites for films used in flat-panel displays


From a Chinese media representative

[Photo]Mr. Luo Hua Director, Vice-president, People's Daily Netcenter

Mr. Luo Hua
Director, Vice-president, People's Daily Netcenter

The presentations and visits helped me to better understand the business of the Fujifilm Group. The Fujifilm Group is upholding the corporate philosophy: enhancing the quality of life of people. The Group has concretely expressed this corporate philosophy through the provision of products and services as well as in its communications and participation in local communities. I thought that reporting on CSR activities I learned from the Fujifilm Group will help Chinese enterprises to better promote their own CSR actions.

Note: The article on this page is taken from Sustainability Report 2010.

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