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CSR Activities Overseas (Sustainability Report 2011)


We will continue with our environmentally conscious business operations and social contribution activities in order to achieve sustainable development in cooperation with and through sincere communication with our stakeholders and others in various countries and regions across the world.

Note: The article on this page is taken from Sustainability Report 2011.

Contributing to improving diagnostic quality in clinical practice across the world

[Photo]Digital diagnostic imaging system for clinics

Digital diagnostic imaging system for clinics

At Fujifilm, we have developed medical X-ray film since the company's establishment in 1934. We have also made significant contributions to improving health care quality and efficiency in diagnostic imaging since 1981 when we announced the world's first system that digitized X-ray images. In recent years, the needs of clinics in emerging countries to digitize diagnostic X-ray images have increased.

In response to such needs, we introduced FCR PRIMA.(*1) This reflects our commitment to excellent image quality, which is crucial for a diagnostic imaging system as it affects the life of the patient. Intended for use in clinics, this imaging system is small, inexpensive, and easy to operate. It was first released for BRICs and other emerging countries in May 2009, but it was also well received in Japan, the United States, and Europe. The number of systems currently installed is 8,000. Our target is to sell a total of 40,000 small-sized systems during the 3-year period from 2012 through 2014.

*1 A compact digital diagnostic X-ray imaging system; FCR stands for Fuji Computed Radiography.

Toward improving health care quality in Middle Eastern and African markets

[Photo]Scenes from the exhibition

[Photo]Scenes from the exhibition

Fujifilm had a booth at Arab Health (the largest general health care trade show in the Middle East and Africa) which was held in Dubai from January 24 to 27, 2011. We exhibited a wide range of our medical system-related products and services to more than 65,000 visitors and tried to expand our distribution network to potential customers in emerging countries with growing markets, such as India and Middle Eastern and African countries.

Also, the day before the opening of Arab Health, we invited our distribution agents operating in the Middle Eastern and African regions to an agent meeting. Employees from local companies as well as employees visiting from the Tokyo headquarters participated in the meeting and emphasized the importance of raising the level of awareness to respond to changing customer needs while showing the company's seriousness toward emerging country markets. The meeting created a lot of team spirit among these members of the Fujifilm Group.

Harnessing natural resources to reduce emissions and save company resources FUJIFILM North America Corporation, Hawaii Branch

[Photo]Inauguration ceremony with elected officials from the state of Hawaii (center: FNAC George Otsuka)

Inauguration ceremony with elected officials from the state of Hawaii (center: FNAC George Otsuka)

The FUJIFILM North America Corporation office and distribution facility in Oahu, Hawaii recently completed the installation of a 1,455 module photo voltaic solar panel system. The solar installation will produce 483,391 kWh annually, which is equivalent to reducing CO2 emissions by 1.11 million lbs per year or powering 66 households per year. It's also one of the top ten solar panel installations on the island of Oahu. The FUJIFILM North America Corporation Hawaii facility was chosen for the first installation due to the abundance of sunshine in the state, and to the fact that Hawaii has the highest electricity rates in the United States, as 90% of Hawaii's energy comes from imported petroleum.

The custom-designed system will provide virtually all the electricity needed to power the facility and will substantially reduce electricity costs. The facility will also take advantage of the utilities net energy metering program, where Fujifilm will put excess electricity generated back into the grid, resulting in retail credit. Most electricity meters accurately record electricity flow in both directions, allowing a no-cost method of effectively managing overflow electricity production.

Globally, Fujifilm has a greenhouse gas target set at 30% reduction in CO2 emissions by FY2020, as compared to 2005. This project will reduce the greenhouse gas footprint of FUJIFILM North America Corporation by 1.85 %, and serves as a good example of activities being undertaken in North America to meet the global and local targets for CO2 reduction.

“This project began in response to a corporate mission of energy conservation and greenhouse gas reduction, but it also will help us realize significantly reduced energy costs, and make the facility virtually energy independent,” said Ray Hosoda, president and CEO, FUJIFILM North America Corporation. “With the urgency and concern about saving the environment and resources, this project is especially important to Fujifilm as we do our part in helping to preserve the lush, beautiful surroundings in which we work and live.”

CSR Champion Program at distribution companies in Asia

[Photo]A workshop held in Singapore

A workshop held in Singapore

At Fuji Xerox, we are strengthening the environmental and CSR activities of distribution companies in 12 countries and regions in Asia. As part of this effort, each distribution company certifies employees who understand marketing and are well informed on environmental issues as “CSR champions.” CSR champions not only share brief information on the CSR activities of Fuji Xerox, but also exchange information among themselves.

This raises the quality of CSR activities in each company and allows us to introduce our customers to the activities of all our companies and to build stronger customer trust. We will continue to share information on our progress in CSR activities with our CSR champions mainly through video conferences and through twice-yearly face-to-face meetings.

Promoting awareness of global warming in Australia

[Photo]Relevant, Responsible and Effective

In Australia, sustainability-related government regulations have been strengthened year on year and, in the market, customers have been increasingly emphasizing sustainability as a buying motive. Fuji Xerox Australia has not only improved its CSR education in its sales department, but has also started 2 communication campaigns targeting customers, entitled “The Paper Facts” and “Relevant, Responsible and Effective.” The former provides information on the life cycle of paper, which is useful in selecting different types of paper; the latter distributes pamphlets containing guidance for keeping environmental burden low in producing a large quantity of printed output. Results and data obtained from these activities will be utilized by the CSR Division for solutions provided and campaigns will be conducted on a worldwide basis.

Promoting an internship program for securing skilled workers and providing employment opportunities in China

[Photo]A cultural tour to Enoshima as part of training

A cultural tour to Enoshima as part of training

Fuji Xerox has offered a year-long visiting fellowship program (VFP) for graduate students, lecturers, and associate professors from major universities in China since 1998, accepting around 10 people each year. Altogether, there have been 112 fellowship recipients in computer science, mechanical engineering, and electrical engineering (19 of whom have been subsequently employed). The program started with the following objectives:

  • Industry-academia collaboration with universities in China
  • Promotion of mutual understanding through cross-cultural communication
  • Internationalization within Fuji Xerox
  • Support for the fellowship recipients' research and development work at a leading company
    However, the following aspect has since become significant.
  • Securing of skilled engineers

The fellowship recipients receive training in Japanese for 6 months and attend seminars on Japanese life, culture, and problem-solving methods: the program is designed to have them deepen their understanding of Japan. The program also provides an opportunity for Fuji Xerox employees to learn about cross-cultural mutual understanding through cross-cultural communications with the fellowship recipients in research and development work. We would like to explore ways to hire many capable fellowship recipients and to expand the program to include universities in other countries in the future.

Promoting mental health care at Fuji Xerox of Shenzhen

[Photo]Seminar for staff in Shenzhen

Seminar for staff in Shenzhen

he mental health of workers has become a significant social issue in China with its rapid global-scale economic growth. To improve the workplace environment for workers in such a social environment, since 2006, Fuji Xerox of Shenzhen has run an employee support program with help from NPOs and other organizations to eliminate cases of employees suffering from too much pressure or stress. Since newly hired employees who live in a dormitory for the first time in their life away from their family are especially prone to loneliness or pressure, we provide educational programs and mental health seminars to support them.

Through these programs, we provide support for resolving their concerns by listening to their thoughts. As a result, communications with employees have improved. We plan to support each employee's wish for career development by offering, for example, a path to factory manager or procurement manager.

These efforts were introduced in a television program by CNBC (a U.S. news broadcaster) on CSR entitled “Responsible Business” in January 2011.

Note: The article on this page is taken from Sustainability Report 2011.

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