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Social Contribution Activities: Focus on Activities

 

Note: The article on this page is taken from Sustainability Report 2017.

U.K.

Supporting a photographic project for children facing bereavement

Through collaborating with a royal photographer, FUJIFILM UK Ltd. has donated instant cameras to Child Bereavement UK, a charity that supports families who have lost or are losing a child or who have a child facing bereavement in the family. As a part of their project, the organization planned a session for young people aged between 11 and 25 who have experienced a death in their family to give them an opportunity to talk about topics such as loneliness and friendship over the self-portrait taken with our instax cameras.

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Turkey

Support for Ride 4 Women Tour, a women's cancer awareness-raising project

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In cooperation with the Ministry of Health of the Republic of Turkey; Cancer Department of the National Public Health Agency, Turkey; and European Society of Gynecological Oncology; FUJIFILM Dis Ticaret A.S. (FFTR) is proactively supporting the Ride 4 Women Tour, a European tour by professional cyclists to raise awareness of women's cancer. FFTR was awarded a plaque in recognition of our contribution as operational staff of the tour, not only as a sponsor.

Myanmar

Sponsoring a mailbox renewal project in Myanmar for better postal services

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Fuji Xerox Asia Pacific Pte. Ltd. (Myanmar Branch) commenced its sponsorship of the Mailbox Renewal Project, managed by Advertising Nagata Co., Ltd. and became the first advertiser in this project. This is a part of an international cooperation project to improve postal services in Myanmar by Japan's Ministry of Internal Affairs and Communications. Japanese-style mailboxes have been installed in 250 locations inside the country with some of the costs covered by renting advertising space on the mailbox. In the areas where the new mailboxes have been installed along with the improved postal service, a letter is now delivered in one day, whereas it used to take three days.

Zambia

Contributing to improving healthcare in Zambia by X-ray diagnostic imaging systems

Through Grant Assistance for Grassroots Human Security Projects (GGP), one of the development aid projects provided by the Japanese government, FUJIFILM South Africa (Pty) Ltd. has donated X-ray diagnostic imaging systems and other devices to Monze Mission Hospital in the Republic of Zambia in southern Africa. We also dispatched engineers to install the equipment and offered operational training to local radiographers at no charge. Compared to their conventional manual method, the system significantly improved diagnosis accuracy by its stability of the imaging quality, and reduced the time required for each diagnosis.

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Vietnam

Book donations started by our staff members suggestion now cultivates children's dreams

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Fuji Xerox Hai Phong Co., Ltd. started donating books to elementary schools nearby in 2016 to support deprived children. The donations started with an idea from our staff members to offer an opportunity for children to gain a wide ranging knowledge of the world through books, enabling them to see their dreams. In 2017, we donated 514 books to Thuy Trieu elementary school along with notebooks and pencils for children in deprived areas so that they too can have an opportunity to study.

The Philippines, Myanmar, Thailand, Vietnam, and Indonesia

Offering learning materials in emerging countries to reduce educational gap

In 2014, Fuji Xerox started offering learning materials in the Philippines to reduce educational disparities among children. Now the activity has expanded to other emerging countries in the Asia and Pan Pacific regions. Offerings in Myanmar and Thailand started in FY2015, and expanded to Vietnam and Indonesia in FY2016. The number of children who are enjoying our learning materials has now reached 71,000. We plan to start offering in Malaysia in FY2017, aiming to help 100,000 children by 2023.

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The Philippines

Photographs capture the joy of flight by children with rare or intractable diseases

To mark Rare Disease Day, on February 27, an event was held in a Philippine Navy base for children with rare diseases and their parents to experience flying in a navy aircraft. FUJIFILM Philippines Inc. participated in the event to help photograph the children. Our staff members flew in the aircraft and helicopter together with the children and took photos of them enjoying precious moment of flying in a special aircraft that they had dreamed of. These photographs were later exhibited in a shopping mall in the Philippines in July. The photos are from Photography with a Difference led by John Chua and Harvey Chua together with the Core group members: Pet Salvador, Sarita Zafra and Agnes Lapena.

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China

Tree planting activities in the Chinese desert enhanced and continued over the years

It was 1998 when the Fujifilm Labor Union started greening activities in the Horqin Desert of the Inner Mongolia Autonomous Region of China. In 2006, Fujifilm (China) Investment Co., Ltd. (FFCN) along with its affiliated companies and sales agencies in China joined the activities, and the Tree Planting Activities by the Industrial Collaboration of Green Printing was started by FFCN and the Printing Technology Association of China in 2015. In 2016, the FUJIFILM Collaboration Anniversary Greenery monument that commemorates the FFCN's 10-year contribution was built, along with another to celebrate the green printing activities that demonstrate the determination of the Chinese printing industry.

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U.S.A.

Helping early detection of breast cancer in collaboration with hospitals and an NPO

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Fujifilm teamed up with National Breast Cancer Foundation (NBCF)—one of the most recognized and respected breast cancer charities—to donate a new digital mammography system, the Aspire Cristalle, to Adventist Health White Memorial Medical Center. Through the donation of the Aspire Cristalle mammography system, the hospital will provide life-saving mammograms to women throughout Los Angeles, California (U.S.A). The latest technology will assist radiologists in screening and diagnosis of breast cancer.

Japan

Occupational training program for future entrepreneurs to learn manufacturing basics

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Since 2015, Fuji Xerox Advanced Technology Co., Ltd. has been offering help with an occupational training program in Hino Chuo Special Needs High School in Yokohama. This is our attempt to contribute to students' skill development through our program. In FY2016, the students gave a presentation of their achievements in an activity results report session under the Hamakko Future Company Project hosted by the Board of Education, Yokohama City. We are truly pleased with their growth and advancement. We plan to further refine the program so that we can offer it to a greater number of schools.

Annual participation in the Youngsters' Science Festival to spread interest in science

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Toyama Chemical Co., Ltd. participated in the Toyama Convention of Youngsters' Science Festival, a scientific competition held across Japan to promote interest in the sciences among children and young people. Some 20 newly started staff members participated in the 2016 Toyama Convention as support staff. With the focus on how we can encourage children to become interested in science, each day we discussed the experiment to be presented at the Convention. We eventually decided to organize a hands-on session to make an eco-friendly hand-warmer under the theme of “thermal reaction” and 150 children enjoyed making their own hand-warmers in our booth.

Participation-based photography exhibition of the thoughts and feelings of 50,000 people

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Since starting in 2006 as PHOTO IS Exhibition by 10,000 People, the exhibition will be expanded in scale from 2017 as Heart to Heart Communication—PHOTO IS 50,000—Person Photo Exhibition. Through the display of works by all participants, along with their thoughts reflected in their works, the exhibition drew a total of 284,705 entries for the first 12 exhibitions, with visitor numbers reaching roughly six million. A Kizuna Post is set up at the exhibition venue to enable visitors to send handwritten messages to participants on what they felt after seeing their works.

Support for recovery from the Great East Japan Earthquake and the Great Kumamoto Earthquake

Volunteering to rebuild a coastal windbreak

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Since 2012, Fujifilm has been volunteering for an activity to recover the coastal windbreak in Iwaki City, Fukushima Prefecture, an area heavily affected by the Great East Japan Earthquake. The activity is organized by the Fujifilm Labor Union, and Fujifilm staff and their family members help plant trees and remove weeds in the windbreak zone. A total of 67 people, including Group company staff members, participated in the session held on October 15, 2016. They removed weeds in the area and planted 200 Japanese black pine saplings.

Marché for Disaster Recovery

The Marché for Disaster Recovery is a sales event held in Fujifilm Group companies, where produce of areas affected by the Great East Japan Earthquake and the Great Kumamoto Earthquake are sold. In July 2016 Fuji Xerox Kumamoto started the Kumamoto Recovery Marché that sells local produce from Kumamoto Prefecture to Fujifilm Group staff members across Japan in support of the neighboring communities. Fuji Xerox Kumamoto takes care of the entire sales procedure including receiving orders, packaging, and dispatching the goods in order to help other companies in their prefecture. Fuji Xerox Kumamoto also helps selling Kumamoto produce in the Marché for Disaster Recovery jointly held by FUJIFILM Holdings, Fujifilm, and Fuji Xerox in their head office in Tokyo Midtown each March as a joint market to help both East Japan and Kumamoto.

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Note: The article on this page is taken from Sustainability Report 2017.

Related Information

The Fujifilm Group examines CSR issues from both corporate and stakeholders' viewpoints and moves forward with its CSR activities by setting priority CSR targets and implementing specific measures.

Enhancing the quality of life and the sustainable development of society.



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