Social Contribution Activities
Note: The article on this page is taken from Sustainability Report 2018.
The Fujifilm Group is committed to contributing to the sustainable development of society, working together with local communities as a good corporate citizen and responding sincerely to the demands and expectations of those communities. In 2008 we formulated the Fujifilm Group Social Contribution Policy, based on which we are conducting activities focusing on the fields of research and education, culture, arts and sports, health and environmental conservation through cooperation and collaboration with NGOs/NPOs, local communities and others and in active support of volunteer activities conducted by employees.
Outline of Activities in FY2017
The Fujifilm Group contributes to society through its business operations while interacting proactively with local communities as a corporate citizen, thereby contributing to the sustainable development of society. In addition to distinctive activities utilizing the unique characteristics of the Group, such as creation of archives of cultural assets and artistic works (record storage), reproducing historical documents, providing medical devices in disaster site and emerging nations, offering learning materials in emerging nations, and offering large-print textbooks for students with low vision.
In FY2017, Fuji Xerox donated a replica of an item of original handwriting by Takamori Saigo to Satsuma-Sendai City, Kagoshima Prefecture, and a replica of Outgoing Procession in 1828 by Lord Narikuni Date, Minor Captain in the Lower Grade of the Junior Fourth Rank to Osaki City, Miyagi Prefecture. In recognition of its continuing contribution, Fuji Xerox received the Award Granted by the Commissioner for Cultural Affairs under the Japan Mécénat Awards 2017 by the Association for Corporate Support of the Arts.
The Amount of Expense on Social Contribution
Also, we continuously implemented various activities in environmental and otherf education assistance and in promoting coexistence with local communities. Photo workshops for children and the Pink Ribbon Movement are spreading all over the world. We continue our support for recovery from the Great East Japan Earthquake and the Great Kumamoto Earthquake.
Another example of our social contribution in foreign countries is continuing donation of learning materials for primary education in emerging countries by Fuji Xerox, aiming to contribute to helping resolve educational disparity among children. The project started in 2014 in the Philippines, and expanded to Myanmar and Thailand in FY2015, Vietnam and Indonesia in FY2016. In FY2017 we started activities in Malaysia, while continuing and expanding activities in five countries. Fujifilm’s tree planting activity in China has now marked 20 years since its commencement. In FY2017, while maintaining those trees previously planted in China, we started mangrove planting in Vietnam.
We will continue to move forward with our social contribution activities that aid in the resolution of social issues, taking advantage of our mainstream business activities and paying attention to communication and partnerships with our stakeholders.
FUJIFILM Kyushu's active involvement in groundwater preservation in 2017 was highly regarded and resulted in us receiving the Kumamoto Water Land Prize under the 26th Kumamoto Environmental Awards held by Kumamoto Prefecture. Top photo: Award reception ceremony Bottom photo: Suiden-Otasuke-Tai as a part of groundwater recharging activity
Social Contribution Activities Continued by the Fujifilm Group
Social Contribution Activities〔World Wide〕
Joined women-only running race for breast cancer research
A team from FUJIFILM France S.A.S. joined a womenonly running race, La Parisienne, for the first time. The race promotes breast cancer awareness and raises funds for breast cancer research. The Fujifilm team finished 69th out of 475 corporate teams. La Parisienne has a 10-year history, and total of 898,000 euros (1,050,000 dollars) has been raised to date, funding 23 projects. In 2017, 28,000 women joined the race and 71,000 euros (80,000 dollars) were raised by 475 participating companies.
Mangrove foresting started to mark 20th anniversary of our tree planting
Since 1998, Fujifilm Workers' Union has been engaged in greening activities in the Horqin Desert of the Inner Mongolia Autonomous Region of China. In 2017, we shifted our focus to Vietnam and restoration of Can Gio mangrove forest, as the greening activity in China supported by Fujifilm (China) Investment Co., Ltd. is now well established. Thirty Fujifilm Group employees planted some 300 mangrove seedlings, along with saplings for faster rooting, and we are continuing our greening activities in Vietnam.
Participating in Nature Conservation Activities to Protect the Malayan Tiger
Employees from FUJIFILM (Malaysia) Sdn Bhd (FMAL) participated in CAT Walk, a conservation campaign organized by MYCAT (Malaysian Conservation Alliance for Tigers), a non-governmental organization in the Sungai Yu Tiger Corridor which connects the two largest Malayan tiger habitats. Participants joined this two-day, one-night walk in the forests, removing snares set by poachers to capture endangered wildlife. They learned a lot while experiencing the ways conservationists protect the environment.
The Philippines, Myanmar, Thailand, Vietnam, Indonesia, Malaysia
Offering learning materials in emerging countries to resolve educational disparity
Fuji Xerox has started offering learning materials in the Philippines to contribute to helping resolve educational disparity among children in the Asia Pacific region. This project was extended to Myanmar & Thailand in FY2015, Vietnam & Indonesia in FY2016, and Malaysia in FY2017. We vary the form of support according to each country's needs, and have helped 87,000 children, involving 500 Fuji Xerox employees. We will continue this project in each country with the aim of helping 100,000 children by 2023.
Books for pre-school children donated to libraries in remote areas in Vietnam
In the multi-ethnic country, Malaysia, we work with an NGO that supports children who face difficulties in learning English
Improving the quality of medical services with an X-ray diagnostic imaging system and education program
Through Grant Assistance for Grassroots Human Security Projects, FUJIFILM South Africa (Pty) Ltd. (FFZA) has installed a digital X-ray diagnostic imaging system, including an FCR PRIMA T2, in Beit CURE Hospital, Zambia, and provided a digital image processing training program run by specialist engineers. FFZA has now installed such systems in 13 medical institutions in Zambia to date, contributing to improving the country's medical services.
Helping environmental protection through coral propagation
With help from a marine science and conservation foundation, FUJIFILM (Thailand) Ltd. (FTAI) participated in a coral preservation project at Koh Samae San beach. The company also donated a waterproof digital camera, the FinePix XP120, to take photos of the conservation activity. Coral reefs in Thailand are quickly deteriorating due to illegal coral poaching and environmental degradation. Coral conservation activities are important as the area's economy heavily depends on such natural resources. FTAI also offered a photographic workshop for 30 children in the area.
Offering a diagnostic ultrasound system to hurricane-ravaged Puerto Rico
Two hurricanes, Hurricane Maria and Hurricane Harvey, caused devastating damage to Puerto Rico and Texas, US in August and September of 2017. FUJIFILM Holdings America Corporation organized a company-wide relief program in the US with employee donations reaching over $10,000. At the same time, FUJIFILM SonoSite, Inc. (FFSS) offered a diagnostic ultrasound system, SonoSite M-Turbo, for use on the emergency medical frontline in Puerto Rico. This system's excellent portability has been widely used in emergency situations across the world.
Supporting Events for Children's Hospitals
The Valhalla Office of FUJIFILM Holdings America Corporation (HLUS) supported Blythedale Children's Hospital and Maria Fareri Children's Hospital by hosting a “Holiday Toy Drive,” a year-end toy donation activity around the holidays. Donation boxes were placed on every floor of the office. Employees participated in Blythedale Children's Hospital's annual Holiday Spectacular, a special benefit concert, and even took instax pictures for the kids throughout the event.
Conservation of diminishing cultures and information by reproducing historical documents
Since 2008, Fuji Xerox has been socially contributing to Japan's cultural inheritance by reproducing historical documents, and has donated more than 250 replicas to date. Donations in 2017 included a replica of an item of original handwriting by Takamori Saigo to Satsuma-Sendai City, Kagoshima Prefecture, and a replica of the Outgoing Procession in 1828 by Lord Narikuni Date to Osaki City, Miyagi Prefecture. In recognition of our contribution, Fuji Xerox received the Special Prize: Director's Prize of the Agency for Cultural Affairs under the Mécénat Awards 2017, presented by the Association for Corporate Support of the Arts. Photo shows the ceremony to donate the work to Mr. Iwakiri (right), Mayor of Satsuma- Sendai City.
Walk & Clean Event to cerebrate labor union establishment
As a celebration of Fujifilm Workers' Union's 70th anniversary and Fuji Xerox Labor Union's 40th anniversary, the Walk & Clean Event was held in Kanagawa, where Fujifilm was founded and many Fujifilm Group employees work, to thank the community. A total of 225 people participated, including union members from the two companies, and the Fujifilm Group health insurance association employees, and their family members. They spent the day enjoying walking in the area around the company buildings while also cleaning the paths. The event helped the participants to appreciate their health and environment, and enjoy making a contribution to the local community. In 2018, we plan to hold another of these joint events in the Tokyo metropolitan area.
Supporting Children's Wounded Hearts through Photography
FUJIFILM Colombia S.A.S. (FFCO) supported “Reporters of Peace,” a non-profit project. Through taking photographs, 20 boys and girls from 8 to 12 years old who live in Mesetas, a town in the department of Meta in Colombia, expressed their feelings and thoughts about conflict, reconciliation and peace in the territories where they were born and grew up. Their photographs were exhibited in a photo exhibition held in the Memory, Peace and Reconciliation Center, a place dedicated to victims of violence from all over the country. They had the opportunity to interact with the attendees including the Mesetas Mayor and explain the story behind each one of them. FFCO printed their photographs for the exhibition and donated one X-A5, which will allow the children to have their own camera and keep enjoying photography.
Supporting Recovery from the Great East Japan Earthquake and 2016 Kumamoto Earthquake
Recovery support through purchasing local goods
FUJIFILM Holdings held food tasting events to promote sales of local produce from the Northeast Japan and Kumamoto areas under a labor-management cooperation project across Fujifilm Group companies in Japan (supported by FUJIFILM COOP). Also, local produce samples were offered in company cafeterias. Both the tasting events and sales of samples attracted many employees and led to excellent sales. The events provided an accessible opportunity for employees to help in the recovery of the disaster-affected areas, as well as stimulating the office atmosphere.
Helping Kumamoto tourism through launch of limited edition Kumamon instax model in China
Jointly produced by a Chinese subsidiary, FUJIFILM (China) Investment Co., Ltd. (FFCN) and FUJIFILM Kyushu (FFQ), the instax mini 8 KUMAMON was released in China in October 2017. This limited edition model features Kumamon, a promotional mascot created by the government of Kumamoto Prefecture, and is available only in China. The model was developed by the FFCN employees on their own initiative, after a company trip to Kyushu where they witnessed the serious damage that occurred in Kumamoto due to the earthquake. This trip was organized as part of the 15th anniversary celebrations of FFCN’s establishment. FFCN planned to help promote Kumamoto by combining Kumamon, who is also popular in China, with the instax camera series. FFQ, which has a warm relationship with the Kumamoto Prefectural government, mediated the production of this limited model. The packaging and film for this model show tourist destinations and specialty goods from the prefecture, and the camera comes with an original tourist guide map to encourage Chinese people to take an interest in Kumamoto and visit the area.
Note: The article on this page is taken from Sustainability Report 2018.