This website uses cookies. By using the site you are agreeing to our Privacy Policy.

Top of the page.
Skip the menu to main contents.
Move to main menu.
Skip to main contents.

Main menu starts here.
Skip the main menu to current location in your website.

Current location in your website.
Skip to main contents.

Stakeholder Dialogues 2010


Note: The article on this page is taken from Sustainability Report 2010.

Opinions expressed at the dialogue meetings for the successful achievement of targets

In the long-term target of a 30% reduction in lifecycle CO2 emissions from products and services by fiscal 2020, Fujifilm Group has adopted the idea of reducing the absolute CO2 emissions throughout the lifecycle to contribute to prevention of global warming as a responsible company.

[Photo]Participants at the dialogue meeting

Participants at the dialogue meeting

On May 12, 2010, we held Stakeholder Dialogue 2010 on the theme of anti-global warming measures, inviting external experts. Through the meeting, we aimed to raise awareness of employees about the Fujifilm Group's long-term environmental target established based on the new idea of reducing total lifecycle emissions and encourage them share the target and pursue it in their daily operations. At the meeting, after an employee of FUJIFILM Holdings explained the long-term target, the activities of FUJIFILM and Fuji Xerox were outlined to participants. Then discussion began.

Participating external experts highly evaluated the Fujifilm Group's proactive anti-global warming measures. They also expressed their expectations for the Group, including cooperation with local communities and other companies, development of forward-looking measures and business, creation of innovative businesses, promotion of measures for the whole of society, and further education and clarification for employees and customers. For details, please refer to the next page.

Summary of the Stakeholder Dialogue 2010

Recommendations from External Experts Future Direction of the Fujifilm Group
Collaboration with local communities and other companies Conduct activities based on mutual understanding and cooperation between companies and local communities Foster communication through dialogue meetings on the environment held at the production sites
Conserve energy through corporate alliances Reduce CO2 emissions from offices not only by using energy- and resource-saving PC servers and printers but also by introducing LED lamps
Promotion of forward-looking measures and business Implement measures on the premise of depletion of natural resources Examine the introduction of renewable energy sources (wind and solar power)
Build a system to change work styles Create a system under which employees can work with security at places other than ofces, to support CO2 emissions reductions and a better work-life balance
Creation of business based on new ideas Reduce CO2 emissions through a paradigm shift Reduce the use of resources by shortening the printing process through digitization, and encourage remote medical care by the use of electronic medical records
Implementation of measures for the whole of society Provide products and services that can offset an increase in CO2 emissions in the production process by energy conservation in the use stage Visualize the lifecycle environmental impact of products and services and use the results to develop new products and services
Provision of more education and clarification for employees and customers Change the ideas of employees and customers as an important measure
  • Employees:
    Encourage them to be more eco-friendly through the ICE Challenge, LEAFX, and other programs
  • Customers:
    The Graphic Systems Business Division will cooperate with Group companies to hold eco seminars for customers on a continual basis.


  • Mr. Eiichiro Adachi, Head of ESG Research Center, The Japan Research Institute, Ltd.
Two external experts
  • Mr. Soichi Ueda, Producer, Think the Earth Project
  • Professor Norio Fukao, Nagasaki University
10 participants from the Fujifilm Group
  • CSR Group, Corporate General Administration Division, FUJIFILM Holdings
  • CSR Promotion Division and Ecology & Quality Management Division, FUJIFILM
  • New Business Group, Graphic Systems Business Division, FUJIFILM
  • Technological Strategy Division, R&D Management Headquarters, FUJIFILM
  • Power Supply Section, Business Affairs Department, Fujinomiya Factory, FUJIFILM
  • CSR Division, Fuji Xerox
  • Solution Development Department, Solution Headquarters, Fuji Xerox
  • Strategic Planning Group, R&D Planning and Management Division, Fuji Xerox
  • Production Planning and Innovation Division, Production Group, Fuji Xerox
  • Environment and Safety Department, Toyama Chemical


Comment on the stakeholder meeting on anti-global warming measures

[Photo]Mr. Eiichiro Adachi Head of ESG Research Center The Japan Research Institute, Limited

Mr. Eiichiro Adachi
Head of ESG Research Center
The Japan Research Institute, Limited

At the meeting, we continued intensive discussion for three hours without a break and differences in the focus of effective anti-global warming measures were identified between FUJIFILM and Fuji Xerox. The discussion confirmed for me the fact that if two companies having such differences are able to achieve the target of reducing greenhouse gas emissions by 30% from the fiscal 2005 level by fiscal 2020, it shows that their products and services must actually be used by customers. I believe all participants were able to understand the importance of expanding environmental solutions through business. At the meeting I also made the following comments: specific measures seem to be just starting, there is room for more synergy effects between the two companies, and they need to communicate to the public what kind of society they are aiming to achieve in a more visionary manner. Finally I would like to thank the two guests and the employees participating in the meeting for actively expressing their opinions, which greatly helped me fulfill my role as facilitator at the meeting.

[Photo]Mr. Soichi Ueda Producer, Think the Earth Project

Mr. Soichi Ueda
Think the Earth Project

Creating a new market for the solution of environmental problems

I was most impressed to find out that the Group is proposing new work styles and lifestyles with low environmental impact, in addition to making efforts to reduce the environmental impact of its business operations. The Group is committed to creating a new market for the solution of environmental problems in cooperation with employees and consumers. I expect that the Group will successfully develop remarkable new innovative business on a global scale.

[Photo]Mr. Norio Fukao Professor, Nagasaki University

Mr. Norio Fukao
Nagasaki University

Expecting a lot from the proposal for new work styles

I would like to pay respects to the very ambitious policy that FUJIFILM and Fuji Xerox, which have fundamentally different business structures, have set as their common target, which is to reduce the lifecycle CO2 emissions of their products by 30% by fiscal 2020. At the dialogue meeting, I strongly felt the commitment of the Fujifilm Group to supporting social reform. In order to promote the anti-global warming measures as requested by the IPCC, it is necessary to review the work styles of individuals, and I expect that the two companies will propose new work styles through their products and services.

Note: The article on this page is taken from Sustainability Report 2010.

Footer starts here.

Pages ends here.
Move to top of the page.