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Communication with Stakeholders


Companies conduct their activities while interacting and maintaining relations with a wide variety of stakeholders, and it is important to listen carefully to their various views and expectations. At the Fujifilm Group, we ensure that we make appropriate information disclosures as well as verifying, at various opportunities, whether or not our business activities are responding to the demands and expectations of all our stakeholders, and reflecting our findings in our business activities.

To ensure that our stakeholders’ views are reflected in our CSR activities, we also review them in our Sustainability Report.

In addition to opinions relating to our CSR activities as a whole, regarding priority issues such as “Environment,” “Work Style,” etc., we conduct briefings on the content of the activities to external parties, to receive their advice and evaluation. Looking back over our activities and obtaining the views of external parties in this way provides a good opportunity to reexamine our activities. We plan to continue these efforts to make them better activities in the future.

* OPINION(Third-Party Opinion):

Fujifilm Group and stakeholders

[Chart]Fujifilm Group and stakeholders

The Fujifilm Group's Communications with Stakeholders

Main Stakeholders Main Issues and Areas of Responsibility Methods of Communication frequency
Customers We have a diverse range of customers, from individuals, businesses, corporations to government offices, etc., since we have business deployed all over the world, and we offer such a wide lineup of products, ranging from digital cameras and cosmetics to office printers, medical systems, medicine, highly functional materials and equipment and materials for graphic arts.
  • Securing the safety and quality of products
  • Provision of appropriate information on services & products
・Customer Center (liaison office for responding to inquiries) ・Daily
・Usability evaluation meetings and monitor surveys ・As needed
・Customer satisfaction surveys ・As needed
・Questionnaires at product purchase ・Daily
・Showrooms, exhibitions ・As needed
・Holding seminars ・As needed
・Websites and social media ・As needed
Employees Employees working for the Fujifilm Group total approx. 80,000 people in 283 companies. They are active all over the world and their composition by country is Japan 51.0%, the U.S. 8, Europe 6% and Asia 35% (as of end-March 2018). ・Providing opportunities for dialogue with top management ・As needed
・Personnel management division liaison & interviews ・Daily / As needed
・Compliance & Sexual Harassment Helpline ・Daily
・Regular meetings between the company and labor unions / Health & Safety Committee ・As needed
・Intranet; in-house magazines ・Daily
& investors
FUJIFILM Holdings has 117,386 shareholders, characterized by a high proportion of overseas and institutional investors. Japanese financial institutions account for 33.4% of our shareholders, while foreign companies constitute 31.9% (as of end-March 2018).
  • Maintenance and expansion of corporate value
  • Appropriate redistribution of profits
  • Timely & appropriate information disclosure
・General shareholders meetings / Business report briefings / Briefings for investors ・Once a year / For time a year / As needed
・IR conferences / Individual meetings ・As needed
・Annual reports / Shareholder communications ・As needed
・IR information website ・Daily
・Liaison office for responding to inquiries (Corporate Communication Office) ・Daily
Transaction partners The Fujifilm Group conducts transactions worldwide with suppliers of raw materials and components and retailers of our products, etc.
  • Thorough implementation of fairness & transparency in transactions
・Briefings to suppliers (on CSR procurement including green supply, management of chemical substances contained, etc.) ・As needed
・CSR Self-Check (self-audited) ・As needed
・Website for exclusive use of transaction partners ・Daily
・Regular discussions with partners ・As needed
・Liaison office for responding to inquiries (in each procurement and sales division) ・Daily
Future generations
& local societies
The Fujifilm Group has bases in approx. 40 countries across the world and conducts its activities by treating the local culture and customs with respect, as well as putting efforts into educational support for future generations.
  • Prevention of fires and accidents in the workplace
・Environmental communication meetings / Factory tours ・As needed
・Community volunteer activities ・As needed
・Regular discussions with local governments (city hall, mayor, community association presidents, etc.) ・As needed
・Liaison offices (at each factory & office) ・Daily
・Dispatch of lecturers to the academic organization & endowed chairs ・As needed
・Environmental education activities in cooperation with NGOs & NPOs ・As needed
Government organizations
& industrial associations
The Fujifilm Group has businesses in countries all over the world. Each of these businesses belongs to several industrial associations and has active relations with the respective government organizations, including participating in collaborations and information exchanges, etc. ・Participation in various industrial committees ・As needed
・Participation in the development of industry guidelines ・As needed
・Announcement of public comments through industry associations ・As needed
・Joint research & development of government or industry association ・As needed
・Proposals aimed at the resolution of social issues ・As needed
NGOs & NPOs We are conducting dialogues with NGOs & NPOs who are actively aiming for a sustainable society, for the resolution of social issues and environmental conservation. ・Obtain views on the Sustainability Report ・As needed
・Participate in stakeholder dialogue ・As needed
・Administration committee of Public Trust Fujifilm Green Fund ・As needed
・Review meetings on various CSR issues ・As needed
・Afflicted area support activities with NPO ・As needed

[Photo]ASTALIFT Roppongi Store offering direct communication with customers

A brand showroom for imaging products, FUJIFILM Imaging Plaza, opened in Marunouchi, Tokyo

[Photo]In-house magazines for internal communication

In-house magazines for internal communication

[Photo]IR information on the web

IR information on the web

[Photo]Exchange event with local residents (FUJIFILM Kyushu Cherry Blossom Festival)

Communication with local residents (FUJIFILM Kyushu participated in Suiden-Otasuke-Tai)

Enhancing Group Activities to Implement “Value from Innovation”


An interaction event where employees in charge displayed posters with their new products, services, and technologies and enjoyed lively opinion exchanges with participants.

We promoted various activities to improve the power of each individual employee's to trigger innovation, in the drive to implement the Fujifilm Group's corporate slogan, “Value from Innovation.”

The Innovation Idea Proposals Program introduced in 2016 is open to all employees across the world to submit their ideas concerning our business. This time, the third program has now been held, and the program has solicited ideas for new business that are completely free from our existing business frameworks. Proposals that passed the final selection are now at the stage of considering to start actual businesses. This year, we set up a Warm-Up Session in which Secretariat members and idea proposers discussed proposals and exchanged detailed opinions from diverse viewpoints, thereby refining and improving the quality of the proposals.

At the same time, we are actively holding a range of communication events beyond the borders between our Group companies. This is based on our belief that innovation can be created not only by R&D divisions but also through group-wide discussions between employees in different divisions, such as office staff and factory workers. A number of events were held in FY2017 with many employees participating. Our aim for such events is to provide employees with an opportunity to learn a wide range of business practices along with the new technologies and services that the Group companies now encompass in order to accelerate creative innovation by finding new problem solutions through wider opinion exchanges.

These events can also provide new insights for individual workers about how to carry out their own tasks. Beyond the normal routine and borders of their roles—whether they are administrative or technical—sharing ideas and information through communications with diverse human resources surely helps people to gain new perspectives on their day-to-day approaches to their work. The topics at these events are not limited to technical issues, but also cover work-related issues, such as Work Style Reform, which has drawn much social attention in Japan in recent years. Employees participating in events express high satisfaction with these opportunities to create new innovation with aspects of CSR.

Communicating on the Environment with Local Citizens

As a member of local communities, the Fujifilm Group creates various opportunities for dialogue on the environment with local citizens. In FY2017, four companies comprising the Fujifilm Group (Fujifilm, Fuji Xerox, Fuji Xerox Manufacturing and Fujifilm Techno Products) jointly held the “Fujifilm Group Report on the Environment” event in Kaisei-machi, Kanagawa Prefecture. Presentations on Fujifilm's activities in the field of the environment for representatives of local community associations, and exchanges of opinions with local communities were followed. Fujifilm's Kanagawa Factory, Fujinomiya Factory and Yoshida-Minami Factory have also given presentations on their environmental protection activities and environmental dialogue that includes factory tours of their environmental facilities.

These four Fujifilm Group companies jointly participated in the environmental fair held annually at the city office in Minami- Ashigara City, Kanagawa Prefecture. The fair offered visitors a model that demonstrated the ozone-based wastewater treatment system at the Ashigara site and held an environmental quiz session to foster greater understanding of their activities for group-wide environmental protection. Attending the fair were many citizens, including children from the elementary schools they had visited to give environmental lessons.



Environmental dialogue held in Kaisei-machi (on left) and environmental fair that served as a venue for edutainment on environmental protection (on right)

Dialogue on Activities for Human Rights Due Diligence


Dialogue with international experts on human rights

In September 2017, Fujifilm participated in the Business and Human Rights Conference in Tokyo, hosted by Caux Round Table Japan (co-hosted by the Institute for Human Rights and Business), and held individual meetings with human rights experts from across the world. We presented our Group CSR procurement activities, including from the aspect of employees' human rights, and sought opinions and advice from them on the Human Rights Statement that was still being developed at that time on the details of the statement, its relationship with other policies and methods for promoting greater awareness and related measures within the organization. We received praise from experts for including the opinions that were expressed in the previous year's dialogue in the text of the Statement. They expressed the hope for activities to continue after the introduction of the Statement, including human rights issues that require attention in the supply chain and measures to provide remedy for suppliers, etc. Based on these valuable opinions, we are scheduled to assess the potential risks in the supply chain based on the Human Rights Statement adopted in June 2018. We plan to use the information gathered for concrete action and activities in the future.

Respect for Human Rights

Related Information

We are conducting various communication activities, such as Stakeholder Dialogues, to ensure that we operate our businesses from an objective viewpoint.

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