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Note: The article on this page is taken from Sustainability Report 2017.

< Topics2 > Photo Renaissance Activity
Globally promoting the culture of photography adapted to the times to enrich people's life

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[Photo]Year Album was commercialized in 2013 to cater to the need to organize huge quantities of photos and with no time to create albums.

Year Album was commercialized in 2013 to cater to the need to organize huge quantities of photos and with no time to create albums.

The dissemination of smartphones and social media has led to a dramatic increase in the number of shots. Amid this circumstance, Fujifilm is promoting worldwide its “Photo Renaissance” activity, which spotlights the fundamental values of photography: “shooting, preserving, displaying, and gifting” as part of its efforts to enhance the culture of photography, a mission that has continued since its foundation.

WONDER PHOTO SHOP, which has been operating since 2014, has grown to 40 stores—including concept shops—in 22 countries (as of June 2017). In 2016, new shops were opened in New York, Canada, Malaysia, Thailand, New Zealand and other countries in an effort to cultivate a new demand for photo printing with direct feedback from customers. One service that had been created in response to customer demand is the “Year Album,” a photo book service that selects and lays out photographs automatically. In February 2017, AI technology has been introduced into Year Album for the automatic production of photo books customized for travel and weddings, and the lineup of design templates has been expanded. “instax SQUARE SQ10,” the new product in the instax lineup, is able to take and print photos in the square format created in response to the popularity of uploading photos to social media sites in recent years.

Fujifilm will continue to offer innovative products and services that communicate the appeal and importance of photo printing based on the concept of enriching people's life with photography.