Daily Life

Fuji Xerox utilizes its own communications knowhow in its support for regional revitalization and promotion of tourism that leads to resolving local issues. One offering is the tourist audio guide service coordinated with GPS tracking. SkyDesk Media Trek was commercialized in 2014 as a smartphone app to enable local governments and business enterprises to develop audio guides of tourist spots in English or in multiple languages (English, Chinese and Korean). This has had a substantial effect, especially in communicating with foreign tourists.

In 2015, an Audio Guide Service was introduced for 14 WorldCultural Heritage sites in Japan. In 2016, the service was expandedoverseas, represented by the startup of the service at NTA Travel(Singapore) Pte., Ltd., the Singapore subsidiary of Nippon TravelAgency. Especially in Kyushu, where a large number of touristsare from Mainland China and South Korea, the service has beenintroduced in 10 regions, starting with Kurokawa Hot Springs andexpanding into Kitakyushu City, Nakama City in Fukuoka Prefecture,Tamana City in Kumamoto Prefecture, Iki City in Nagasaki Prefectureand Kirishima City in Kagoshima Prefecture (as of August 2017).

In addition, a citizen-led project named the “Iki-na Mirai Zukuri (*) Project” started in October 2015 through a collaboration between Iki City and Fuji Xerox Kyushu. Activities underway include attracting tourism, building new industries that lead to population growth and creating comfort in communities, in the drive to build a new regional development model for Japan's remote islands with the local citizens.

Fuji Xerox provides support for communication across languages between local communities and tourists and contributes to further development of tourist industries and community growth.

* Mirai Zukuri: Collective name for activities focused on community development organized by Fuji Xerox and all parties involved in the local community. The project started initially in Tono City, Iwate Prefecture, spurred by the drive for recovery from the Great East Japan Earthquake, and extended to Ashigara City, Kanagawa Prefecture, (started in 2015) and to Tokunoshima-cho in Kagoshima Prefecture (started in 2016).