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Daily Life



Note: The article on this page is taken from Sustainability Report 2016.

Basic Approach

Photography, the original business of the Fujifilm Group, has the power to preserve memories of events and help us to lead fulfilling lives. This belief was reinforced by the “Photo Rescue Project” organized during the 2011 Great East Japan Earthquake. With our Tono Mirai Zukuri College, conceived as part of the recovery assistance activities, we are exploring directions we can take in the future to revitalize local communities. Photos and documents can revitalize communication and preserve our cultural heritage for future generations, and our hope is that we can develop new products and services and promote their wider use in society. The safe storage of digital data is important in allowing members of society to preserve their ties with other people, thus enriching life in a society that is safe and with fewer accidents and less crime.

<Social Issues>Risks in international society

  • Safety & security
  • Relationships
  • Life fulfillment
  • Preservation of arts and cultureetc.


We now live in the era of Big Data, when different types of information are stored as digital data. The data volume generated across the world has increased massively, marking 4.4 trillion GB in 2013—a figure expected to increase 10 times by 2020 to 44 trillion GB. However, available storage could only accommodate 33% of existing data in 2013, and this will decrease to less than 15% by 2020. We are now faced with the serious issue of storing important data safely.

Related Business Fields

[Image]Related Business Fields

【Priority Issue 1】 Contribute to creating a safe and secure society

  • 【Target】Disseminate products that contribute to long-term storage of important information, crime prevention, and improve information security and social infrastructure safety

【Priority Issue 2】 Contribute to enriching humanity and relationships

  • 【Target】(1)Contribute to handing down important cultures and artworks
  • (2)Develop solutions to invigorate the community engagement
  • (3)Disseminate photographic products that store memories in tangible forms and enrich people’s lives

Outline of Activities in FY2015

Fujifilm Group has contributed to the development of photographic culture since the time of its foundation. Our efforts were highly evaluated in the Mécénat Awards 2015 as the Photo Inspiration Award for our series the Heart to Heart Communication—“PHOTO IS” 30,000—Person Photo Exhibition, which has been growing bigger and bigger since it began in 2006.

We also offered opportunities to the younger generation who grew up with digital cameras and smart phones to enjoy immediate photo printing and combining various pictures through expanding the FUJIFILM Instax lineups and promoting value-added printing, such as the “Year Album” and “Shuffle Print.” Our new mirrorless digital camera, the FUJIFILM X-T10, and our flagship model, the FUJIFILM X-Pro2, offer exceptional photographic quality, operability, and portability to customers.

Additionally, our 4K-compatible high zoom ratio cine lens—launched ahead of others—are highly rated for their image quality and sales are expanding globally. In the data storage field, we enhanced the safe and secure long-term storage systems for large amount of data through launching the FUJIFILM LTO Ultrium7 Data Cartridge, which utilizes our exclusive technology, BaFe magnetic particles, and the data archive service, “d:ternity.”

Future Prospects

As a company that fosters the culture of photography, it was very encouraging that our the Heart to Heart Communication—“PHOTO IS” 30,000—Person Photo Exhibition received such a valuable award. We will continue to promote the way to provide joy in photographs and printing in a manner suited to the era of digital cameras and smart phones in order to enrich people’s lives. At the same time, we are striving to offer innovative products and solutions that suit diverse senses of value and lifestyles—represented by our multi-language services for tourists, and safe, long-term storage systems for endlessly expanding data.

Note: The article on this page is taken from Sustainability Report 2016.

Related Information

The Fujifilm Group examines CSR issues from both corporate and stakeholders' viewpoints and moves forward with its CSR activities by setting priority CSR targets and implementing specific measures.

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