[Priority Issue 2] Promote Resource Recycling

The Fujifilm Group has always been aware of the importance of effective use of natural resources, as the main raw material for photographic film, the main product at the time of our establishment, is the precious natural resource, silver, and to which lots of clean water and fresh air are essential in manufacturing. Since our establishment, we actively continue with our efforts to reduce the amount of virgin resources, such as by reducing water usage, recycling and reusing water, recovering and reusing silver, and establishing a resource recycling system for multifunction devices and copiers, etc. We are conducting efforts to use resources effectively and reduce waste through measures which take into account the total lifecycle of a product, by considering the 3Rs (reduce, reuse, recycle) in the product design, reducing loss at the manufacturing stage, collecting, reusing and recycling used products, and recycling or converting into valuables.

FUJIFILM Kyushu (FFQ) became the first winner of the Grand Prix of the Kumamoto Ground Water Conservation Awards organized by Kumamoto Ground Water Foundation. Kumamoto City is one of the very few local governments around the world that draws its water supplies from ground water, notwithstanding the size of its population of roughly one million. In order to preserve this valuable resource for future generations, the city is actively engaged in ground water conservation in cooperation with local companies and organizations.

As part of its ground water conservation activities, FFQ is constantly involved in planting trees in five hectares of grassland in Minami-Aso Village, water conservation in paddies, rainwater management, etc. The award was granted for these activities, as well as the community contribution activities as environmental dialogue meetings, factory tours and so on. As a company focusing on coexistence with nature and local communities, FFQ will continue various activities to protect Kumamoto's ground water resources.